Opinion

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Haight, an executive at Infinitive. Given the rapid pace of change in the industry, it’s no wonder the history of digital advertising technology is one of ad hoc solutions, […]

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. Version 4.0 of the IAB Tech Lab’s Video Ad Serving Template has been finalized, putting in place a range of important standards for the next generation […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Opdyke, CEO and co-founder at HookLogic. It’s no secret that Amazon has retailers scrambling as it strives for global domination. Price transparency and competition make it challenging for most […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jaclyn Stewart, senior director of publisher services at The 614 Group. The concept of consolidation, and which burgeoning conglomerate will rule all ads in the future, is dominating 2016 headlines. Will it be Facebook […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mehdi Daoudi, CEO and co-founder at Catchpoint Systems. Rather than pulling back, sites dependent on online advertising must find ways to circumvent the ad blocking challenge, on both desktop and […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Stephen Blake, senior vice president of social delivery at Kinetic Social. For years, Facebook and Twitter have tried to convince advertisers of the value of targeting consumers within their environments. […]

Sky Media, the advertising sales arm for British telecom and broadcaster Sky, sits at the crossroads of technology and strategic investment. A new partnership with multiscreen ad-delivery tool Yospace, unveiled last Wednesday, will support dynamic ad insertions in linear streams like sports, news and entertainment on both IP and OTT devices alongside Sky’s ad server, […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Venkat Krishnan, senior vice president of product at YuMe. One of the best-known stories about the early days of Google has Mel Karmazin, then the CEO of Viacom, visiting the […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Will Doherty, vice president of business development at Index Exchange. The concept of scarcity tends to have a negative connotation, as anyone who has ever shopped for real estate in a hot market can […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Savare, a partner at Lowenstein Sandler LLP. Nearly three months after the FTC issued its long-awaited native advertising guidelines, the commission on Tuesday settled a complaint against Lord & […]

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jennifer Pelino, vice president of omnichannel media at 84.51°. Consumers are finally beginning to benefit from the increased connectivity and big data research that companies have been undertaking for the last several years. Personalization […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Habegger, co-founder and CEO at ownerIQ. When I wrote this column last month, a major snowstorm was bearing down on New England, where I live. The storm could have […]

Purch CEO Greg Mason doesn’t see his company’s future in advertising. Instead, he says Purch’s greatest business opportunity revolves around using content to drive commerce. By getting close enough to the point of sale to earn an affiliate fee or lead gen, he sees a way out in a market “where the traditional role of […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. The ability to attribute offline sales to digital media is within reach. While every sale is not yet attributable, the results generated by measuring the […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nan Nayak, global design strategy lead at Fjord from Accenture Interactive. The Internet of Things (IoT) is a well-worn phrase that describes a connected future in which appliances talk to […]

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Sorosh Tavakoli, senior vice president of ad tech at Ooyala. In search of solutions to overcome video ad monetization challenges, including device fragmentation, ad blocking and user experience fails, many are bullish about the […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neil Sweeney, president and CEO at JUICE Mobile. The media, mobile and ad tech industry is playing a game of musical chairs with supply. While everyone is enjoying the game […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO and founder at STAQ. Google has said that programmatic TV is more sizzle than substance these days, and I have to agree. Some media companies might be selling on addressable TV […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katie Risch, senior vice president of software client solutions at Centro. The headlines we’ve seen about bots eating billions of dollars in digital ad budget are downright frightening. Lots of […]

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Pete Doe, chief research officer at clypd. About 10 years ago while working at Nielsen, we began creating integrated data sets linking consumer and media behavior to help agencies plan better campaigns and media […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Rooke, senior vice president of strategy and operations at Nativo. While some expect a surge in programmatic native this year, publishers must understand the risks that come with it […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. Publishers have a lot at stake when deciding to test Facebook Instant Articles. Some skeptical publishers think of Instant Articles as a way for Facebook to commoditize […]

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. Have you been following the debate around giving consumers more choices for their set-top cable boxes? The Federal Communications Commission (FCC) has only […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amihai Ulman, founder and chief operating officer at Mass Exchange. I have a confession to make: Before writing this, I couldn’t really say that I, or anyone I know in […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Scott Tomlin, CEO at Trust Metrics. From Amazon to Uber, the Internet does a great job upending business models. In the publishing world, mommy blogs can compete for ad dollars with […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jay Wright, an executive at Infinitive. Holistic yield management and revenue optimization have been hot topics du jour in digital advertising. Everyone’s talking about them on the sell side, and there’s a sense of […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Bruce Falck, CEO at Turn. Much has been made recently of the issues and challenges marketers face when they put all their eggs in the Facebook or Google baskets. As Lisa […]

When Apple baked tvOS into its fourth-generation set-top box, the next-gen operating system also opened the floodgates to third-party apps. It was a pivotal moment for app and game developers, who could for the first time tap into Apple’s emerging TV ecosystem via a new software development kit (SDK). And for large and mid-tier publishers, the new […]

Evolve Media co-founder and President Brian Fitzgerald has been in digital media since the dot-com era. He’s bought and sold companies and lived through boom and bust cycles. As the industry continues to evolve – with waves of investment in digital media companies and ad tech consolidation – Fitzgerald is taking action. In the past […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Omer Kaplan, co-founder and CMO at ironSource. Performance advertisers looking to acquire users for their apps traditionally considered cost per install (CPI) their key metric. But as both brand and performance […]