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»The 614 Group

Why Outsourced Ad Ops Require An Onshore And Offshore Approach

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Ron Roccuzzo, managing director of ad operations at The 614 Group. Weighing whether to outsource a publisher’s ad-operations needs is an important decision that should never be taken lightly. There are many factors to... Continue reading »
by AdExchanger // July 18th, 2018 //
»
Leveraging A DMP As A Sales Channel And Not Just A Platform

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jaclyn Stewart, senior director of strategy at The 614 Group. Many publishers today are wrestling with whether they should decouple their data from their impressions. Do they want to help advertisers understand their audiences... Continue reading »
by AdExchanger // May 18th, 2018 //
»
How Emerging Sales Channels Complicate Account And Campaign Management

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by David Hills, managing director of strategy at The 614 Group. There’s no place where complexity and the need to innovate is starker than at the intersection of campaign and account management. As publishers increasingly... Continue reading »
by AdExchanger // July 21st, 2017 //
»
B2B Publishers Need More Of Their Own Ad Exchanges

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rob Rasko, founder and CEO at The 614 Group. Online publishers, now more than ever, must juggle the demands of creating great content while driving revenue. At the heart of this balancing act are... Continue reading »
by AdExchanger // May 19th, 2017 //
»
Internal SLAs Can Bridge The Gap Between Ad Ops And Digital Sales Teams

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jaclyn Stewart, senior director of publisher services at The 614 Group. There is an ongoing contentious relationship between sales and operations in digital publishing that is well documented. In a fast-paced, high-demand and increasingly... Continue reading »
by AdExchanger // March 15th, 2017 //
»
Will There Be A Redefinition Of Digital In 2017?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jaclyn Stewart, senior director of publisher services at The 614 Group. Publishers spent much of 2016 working through the significant challenges presented by ad blocking, privacy and user data regulations and the residual effects... Continue reading »
by AdExchanger // December 21st, 2016 //
»
Publishers Need Dedicated Pre- And Post-Sale Support Teams, Not Hybrids

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jaclyn Stewart, senior director of publisher services at The 614 Group Most publishers have no trouble defining the roles of their sales or ad trafficking teams. The job titles themselves practically say it all.... Continue reading »
by AdExchanger // August 5th, 2016 //
»
Ad Ops: Publishers’ Unsung Heroes

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Celia Wu, managing director of publisher services at The 614 Group. It's Friday at 7 p.m., right before the Memorial Day weekend. Who’s left in the office? Most likely, it's someone from the ad... Continue reading »
by AdExchanger // June 17th, 2016 //
»
If The Entire Industry Is Consolidating And Streamlining, Should You?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jaclyn Stewart, senior director of publisher services at The 614 Group. The concept of consolidation, and which burgeoning conglomerate will rule all ads in the future, is dominating 2016 headlines. Will it be Facebook... Continue reading »
by AdExchanger // March 23rd, 2016 //
»

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