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»Ellen

Ellen Digital Network Eyes New Native Ad Experiences As TV Audiences Move Multiplatform

Kim Kardashian and pop star Taylor Swift are the only people with more social followers than Ellen DeGeneres. The popular talk show host’s brand transcends demographics and geographies, which has spurred a deeper shift into digital despite Ellen’s TV ratings strength. In May, Ellen Digital Ventures and Warner Bros. Television launched the Ellen Digital Network... Continue reading »
by Kelly Liyakasa // June 9th, 2016 //
»
Warner Brothers Tests The Waters With Programmatic Video

Warner Brothers is moving deeper into programmatic video, using Tremor Video’s supply-side platform exclusively to set brand controls around certain properties and to help monetize more mobile video inventory. The move to adopt an SSP, which it first began testing in Q2 of last year, is in lockstep with Warner Brothers CEO Kevin Tsujihara’s prediction... Continue reading »
by Kelly Liyakasa // January 7th, 2016 //
»

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