“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yoav Naveh, co-founder and CEO at ConvertMedia. Publishers shouldn’t just be innovating their editorial content, but reimagining the entire user experience of their pages. Both the content and ads should […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Daniel Bornstein, senior vice president of media monetization and operations at Demand Media. While the merits of programmatic direct have been widely discussed, its adoption has been nascent. If we can agree that the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. In any case throughout human history where capitalism and markets were suppressed, black markets sprouted and thrived to take their place. North Korea, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Albrecht, managing partner and co-founder at Crossmedia. Media agencies undoubtedly will come under scrutiny after an Association of National Advertisers (ANA) report on rebate practices comes out on Tuesday. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bridget Bidlack, vice president of global product management at Experian Marketing Services. First-party data is one of an organization’s most important marketing assets yet many struggle to activate it effectively. […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. The recent acquisition of TiVo by the company Rovi triggered an odd memory for me. There was an off-leash beach near our apartment […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Schraeder, chief operating officer and chief financial officer at GumGum. You’re more likely to win the lottery than click on a banner ad. That may be funny, but it’s […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Gabe Bender, product strategy lead at Sharethrough. Although programmatic advertising is approaching critical mass, the industry has failed to standardize auction pricing, and the debate continues over hard-price floors, soft-price floors and everything in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jamie Hill, CEO at adMarketplace. Over the past few years, there has been a recurring narrative in the ad tech trades: Ad tech is having a midlife crisis. An ad […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ted Dhanik, CEO at engage:BDR. Publishers, here’s why fill rate is low. Advertisers, this is why viewability is dismal and campaigns aren’t serving effectively. As browsers drop support for Flash, ad servers aren’t keeping […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Buch, CEO at Manifest Commerce, a division of Rakuten Marketing. If Sun Tzu were to update “The Art of War” to include modern-day digital advertising, he would say, “When […]
Bloomberg Media wants to reach its target audience of affluent businesspeople wherever they happen to be over the course of the day. That might mean mobile and TV in the morning, radio on the way to work, websites during the workday and magazines at night. “Our brand has the ability and importance to connect to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Goldberg, chief revenue officer at Trust Metrics. Bad actors in digital media know that media buyers rely so much on numbers that they are often blind to obvious problems. […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Lorne Brown, CEO at Operative. You’ve heard it before: Digital and TV are converging. We may talk about it, but many haven’t stopped to examine the hard technical and operational challenges that media companies […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tod Sacerdoti, vice president of display and video ad products at Yahoo. Ad fraud in video and display is nothing new – it’s an issue that has plagued the industry […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Doug Llewellyn, chief operating officer at Purch. Digital publishers are worried about how publishing platforms meant to speed up mobile load times, such as Google’s AMP, Facebook’s Instant Articles and Apple’s News, will impact […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, CEO of Labmatik. Growth in ad blocking has been the topic du jour in the advertising trade press and it is rightly fueling fears across marketers and publishers alike. […]
While still in its infancy, CafeMedia’s three-month-old platform for millennial women, Revelist, is already exploring opportunities for further monetization. Now at 1 million monthly unique visitors and 76 million video views, the publisher, which embeds “body positivity” into all content across multiple verticals like beauty, entertainment, news and politics, has attracted large advertisers like P&G […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gil Resh, co-founder and chief product officer at Stands. Advertisers throw away a lot of money every year. Fraud is responsible for the largest share of the waste in the […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Evan Burns, CEO at Odyssey. Engaging audiences with relevant content hinges on how publishers and platforms harness countless diverse viewpoints globally. This approach is essential in a climate where confidence in the media has […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maciej Zawadziński, CEO at Clearcode. Control and security over customer data, especially personally identifiable information (PII), is a hot-button issue among advertising tech and marketing tech companies due to the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of global data strategy and agency lead at Krux. Although it’s starting to become a well-worn aphorism, “data is the new oil” resonates more than ever. […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Dwight Ringdahl, senior vice president of technology at RhythmOne. The Federal Communications Commission’s (FCC) proposal to open up the set-top cable box is about a lot of things. It’s about reducing costs and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Dempsey, senior director of mobile, Oracle Data Cloud, at Oracle. “Deterministic” isn’t the same as “true.” The industry has reduced cross-device accuracy to a single question: “How many of […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. With the rapid growth of header bidding, publishers are now employing many supply-side platforms (SSPs) and demand sources in their technology stack. This benefits publishers, […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Nico Neumann, senior research analyst for programmatic marketing strategy and analytics at the University of South Australia. For many years, advertisers and publishers have discussed whether digital media buying should rely on the same measures […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lisa Barnes, brand media solutions engineer manager at 84.51°. The Rule of Seven states that a consumer needs to be exposed to a marketing message seven times before taking action […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Louis Moynihan, vice president of product innovation at Demandbase. Data management platforms (DMPs) are outgrowing the siloed advertising channel and evolving into multichannel management within the larger marketing clouds. This […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Neil Glass, senior vice president of data at IDG. Today’s socially driven digital culture is all about sharing – some might even say oversharing. And therein lies a fine balance: Where exactly does one […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Fischer, co-founder and CEO at Choozle. In-app mobile advertising can be more efficient than the mobile web because it enables marketers to target audiences with laser-like accuracy while capturing […]
The Trade Desk CEO Jeff Green laid out the DSP’s plan for winning in a new world of advertising that, AI aside, would necessitate major changes in how marketers behave in the market today.
TTD confirmed that this CTV publisher’s errors would have made its UID2s useless for ad targeting. But TTD also said it wouldn’t have had enough information to flag the issue.
Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward for the rest of the year.
On Wednesday, Josh D’Amaro led his first earnings call as the new CEO of Disney. The company closed last quarter with $25.2 billion in revenue, a 7% year-over-year increase. Disney Entertainment advertising revenue rose 5% YOY, but ESPN ad revenue was down 2% YOY, although subscription and affiliate revenue was up 6%.
People Inc. previewed plans to downsize by focusing mainly on its key properties. The strategy makes sense considering its publishing portfolio has lost about two-thirds of its Google traffic.
At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI.
