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Bot Or Not? Brands Need Creative And Clear Metrics Before Playing In Messaging

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christian Brucculeri, director and CEO at Snaps. If you’ve been reading some of the tech trades lately, you would be forgiven for believing that the bots have finally taken over... Continue reading »
by AdExchanger // June 23rd, 2016 //
»
The Message Is Clear: Emoji Are Here To Stay

Messaging apps now attract just as many users as social media platforms. The combined users of Viber, WeChat, WhatsApp and Facebook Messenger now outrank Facebook, LinkedIn, Twitter and Instagram, according to recent BI Intelligence research. But marketers have struggled to tap into that audience. Emojis might be a brand's way in. “Emojis have become for... Continue reading »
by James Hercher // June 26th, 2015 //
»

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