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»Newsy

E.W. Scripps Sees Portfolio Sales Potential

In August, E.W. Scripps reorganized its business into two parts: one division focusing on local media – its bread and butter – and the other on national media channels. The move unified Scripps’ digital video service, Newsy, with podcast network Midroll, digital audio service Stitcher and satire and humor brand Cracked, under the national media... Continue reading »
by Kelly Liyakasa // April 17th, 2018 //
»
Scripps-Owned Newsy: OTT Investment Is On The Upswing

Newsy started life as a desktop play. But now the digital video network, purchased by the E.W. Scripps Company in 2013, derives most of its traffic from over-the-top (OTT) devices as buyers begin to warm up to the channel. Marketers are increasingly willing to invest in OTT not just as a testing ground but as... Continue reading »
by Kelly Liyakasa // June 22nd, 2017 //
»
Scripps Video Network Newsy Presses Play On PMPs

A year ago, E.W. Scripps–owned video network Newsy was predominantly a desktop-focused site. A lot has changed for the publisher, whose 55-person editorial team endeavors to put its own spin on the stories of the day across verticals, from global news and policy to culture and entertainment. Newsy is now on pace to hit one... Continue reading »
by Kelly Liyakasa // June 23rd, 2016 //
»
Tasting Table And Newsy Tap Apple’s tvOS To Reach Millennials In Leanback Mode

When Apple baked tvOS into its fourth-generation set-top box, the next-gen operating system also opened the floodgates to third-party apps. It was a pivotal moment for app and game developers, who could for the first time tap into Apple’s emerging TV ecosystem via a new software development kit (SDK). And for large and mid-tier publishers, the new... Continue reading »
by Kelly Liyakasa // March 3rd, 2016 //
»
Scripps’ Video Site Newsy Gets ‘Down To The Second’ With Yield Management

Scripps-owned video news site Newsy is boosting its programmatic operation. One tactic is rewiring its yield management provisions to help prioritize programmatic direct vs. open auction deals. It is using a new real-time reporting tool in Tremor Video’s supply-side platform to do so. Although Newsy is six to seven years old, it’s relatively new to... Continue reading »
by Kelly Liyakasa // August 11th, 2015 //
»
 

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