“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ian Wheal, global strategy director at Adstream. Advertisers are spending more money than ever on video. Last year, video ad spend grew by more than 85% [PDF]. Video ads consistently outperform standard banner units, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. In recent weeks, the conversation drawing a distinction between marketing and advertising is finally happening in the mainstream. Most of this chatter puts […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ryan Kenney, vice president of platform services at SpotX. The internet levels the playing field for media, lending the power to publish, distribute and reach audiences to almost anyone. For […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Will Doherty, vice president of business development at Index Exchange. Header bidding is the rare ad tech phenomenon where the noise is equal to the fury. Its staggering growth and adoption has propelled it […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alon Amit, co-founder and vice president of product at Origami Logic. Facebook’s recent admission that it miscalculated the average view time of video ads for two years has sparked discussion […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Peter Cunha, head of programmatic and business development at InvestingChannel. Advertisers’ and publishers’ needs and requirements for native video are not aligned. In fact, they rarely meet. For advertisers, viewability is a key issue. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kim Brown, founder and CEO at Centrally Human. Marketing is going through an unprecedented evolution with the convergence of data and technology. Automation and AI are realities, data is coming […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alice Le, vice president of mobile strategy at Ansible. Apple recently handed brand marketers the keys to a potential consumer gold mine when it made it easier for emojis, GIFs […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Hirsch, CEO at YellowHammer Media Group. There are two times each year when brands’ advertising strategies are scrutinized by the general public: the Super Bowl and the kickoff of […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ian Ferreira, EVP of programmatic at WideOrbit. Marketers have turned to digital video in droves because it’s supposed to be a great way to laser-target audiences, eliminate waste and place brand messages next to premium […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Goldman, vice president of digital data solutions and partnerships at Infogroup Targeting Solutions. There has long been a divide in the school of thought between consumer and business marketing. […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Sudha Reddy, director of ad operations, West Coast, at xAd. While it seems that everyone is talking about header bidding, fraud, cross-screen, viewability and data, I see the biggest issues facing the industry being […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yael Avidan, vice president of product at Adelphic. The first question marketers or agencies ask ad tech vendors or media companies is probably this: “That audience is perfect, but can […]
CNN sees a future where brand activations include everything from linear TV to custom-built mobile apps. The Turner-owned broadcaster built an app for CNNMoney called CNNMoneyStream that allows users to follow and personalize a feed of companies, influencers, news and market data. CNN borrowed the concept from Turner sports property Bleacher Report. E*Trade, one of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Hall, senior vice president at Conversant. Whether it’s a phone, laptop or tablet, cross-device matching accuracy is essential to overall marketing success. The largest obstacle of optimal accuracy is […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. There’s no question that programmatic buying, particularly real-time bidding, has created many efficiencies and been a force in shifting advertising budgets toward digital. Smart buyers […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aaron Dodez, vice president of digital marketing at RPA. We live in a world of extremes and exaggerations. The internet can be broken (impossible) by a single tweet or celebrity […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carla Holtze, CEO and co-founder at Parrable. During the really early days of digital media, AOL and CompuServe were basically the only two consumer portals and total digital ad spend […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Tim Ware, vice president of advanced television at Tremor Video. Programmatic TV is among the most highly debated subjects in the media business and perhaps the best example of true convergence we’ve encountered as […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Diaz Nesamoney, CEO at Jivox and co-chair of the IAB Tech Lab Dynamic Content Ad Standard Working Group. The Interactive Advertising Bureau (IAB) this week introduced the industry’s first standard for […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Lorne Brown, CEO at Operative. There is a battle brewing in media land. For years, Google and Facebook have been the ultimate rulers of the digital advertising landscape. Not only do they command consumer […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Santanu Kolay, senior vice president of engineering at Turn. Artificial intelligence (AI) is one of the most-hyped topics in advertising right now. At Cannes, Saatchi & Saatchi featured an AI-created […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by John Roland, CEO at Extreme Reach. The advertising industry is in a state of perennial disruption. As new screens and services emerge, the viewing experience morphs – requiring advertisers to change the way they […]
By using an overhead shot of hands quickly mixing rainbow cake pops, potato spirals and other creative treats, Tastemade has mastered shooting video for audiences who are using their phones or scrolling through social media. “Today’s modern media company needs to be mobile, social, global,” said programming head Oren Katzeff. “Looking back 30 years to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Lowenstern, vice president of digital advertising at R/GA. Everywhere we go, we leave data in our exhaust. Our connected devices leave our footprints behind, like so much digital detritus, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Augustine Fou, digital strategist and independent ad fraud researcher. There are many limits to measurement that may lead to entirely different answers depending on when, where and how the measurements […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Stephen Taylor, senior vice president of enterprise solutions at Sojern. Two weeks ago, UK Prime Minister Theresa May expressed support for a “hard Brexit,” the process for the country’s planned […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Danielle Levitas, senior vice president of research and analysis at App Annie. Snapchat has entered the hardware space with last month’s launch of Spectacles, its camera-enabled glasses. The premise is simple: Users tap the […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta, director of ad product technology at Edmunds.com. With the rapid evolution of the internet, consumers have started to face a critical problem: information overload. As a result, many publishers have begun to […]
AT&T, which completed a $49 billion merger with DirecTV last July, is relatively behind competitive carrier Verizon in acquiring (or building) an ad stack and monetizing its mobile data set. AT&T has been largely silent on the mobile data front following its shift away from building a mobile ad network in 2013 in order to prioritize […]
And that’s a wrap on Day One of upfronts 2026! AdExchanger Senior Editors Alyssa Boyle and Victoria McNally traversed the island of Manhattan on Monday to scope out upfront presentations by NBCUniversal, Fox and Amazon.
Viant’s modest growth story took a backseat to a far louder claim: that fed-up advertisers are finally ready to ditch the rigged economics of Big Tech’s walled gardens.
Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the launch of a new ad product called Dynamic TV Creative.
For companies like Shopify, Criteo and Instacart – and even for giants like Amazon and Walmart – figuring out if the agentic oasis is real or a mirage is their priority No. 1.
PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, in addition to more than 1,000 direct publisher deals.
TTD CEO Jeff Green laid out the DSP’s plan for winning in a new world of advertising that – AI aside – necessitates major changes in how marketers behave.
