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»Peter Reinhardt

Engineers Bring A New Era Of Creativity To Marketing

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Reinhardt, co-founder and CEO at Segment. Despite the rise of data-driven marketing, I would argue the future of marketing is still very much creative – albeit deeply engineering-enabled. Effectively... Continue reading »
by AdExchanger // November 11th, 2016 //
»

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