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»Peter Reinhardt

One year after acquiring the CDP Segment, cloud communications API platform Twilio is making its first foray into martech with Twilio Engage.
Cloud Giant Twilio Is Getting Into Mar Tech

One year after acquiring the customer data platform Segment, cloud communications API platform Twilio is making its first foray into mar tech. On Wednesday, Twilio launched Twilio Engage, a next-gen marketing cloud of sorts that aims to take on traditional marketing clouds by taking the pipes Segment built to process, query and segment data and... Continue reading »
by Allison Schiff // October 20th, 2021 //
»
Twilio-Segment’s CEO Peter Reinhardt On Life After A Multi-Billion Acquisition

The $3.2 billion price tag on cloud communications platform Twilio’s acquisition of CDP Segment in October was sexy. But the data problem Segment aims to solve, although vitally important, is often considered less so, says Peter Reinhardt, co-founder of Segment and CEO of a new entity called Twilio-Segment that’s working on building a platform to... Continue reading »
by Allison Schiff // April 1st, 2021 //
»
Segment On Life As a CDP In The Age Of Coronavirus: ‘A Lot Of Small Fires To Put Out’

This is the fourth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe, Treasure Data and BlueConic. One silver lining of working from home is being able to see everyone’s kids on Zoom, said Peter Reinhardt, CEO and co-founder of customer data platform Segment. The... Continue reading »
by Allison Schiff // April 9th, 2020 //
»
Engineers Bring A New Era Of Creativity To Marketing

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Reinhardt, co-founder and CEO at Segment. Despite the rise of data-driven marketing, I would argue the future of marketing is still very much creative – albeit deeply engineering-enabled. Effectively... Continue reading »
by AdExchanger // November 11th, 2016 //
»
 

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