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»Peter Reinhardt

Segment On Life As a CDP In The Age Of Coronavirus: ‘A Lot Of Small Fires To Put Out’

This is the fourth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne and Amperity. One silver lining of working from home is being able to see everyone’s kids on Zoom, said Peter Reinhardt, CEO and co-founder of customer data platform Segment. The parenting channel on Segment’s Slack is particularly active... Continue reading »
by Allison Schiff // April 9th, 2020 //
»
Engineers Bring A New Era Of Creativity To Marketing

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Reinhardt, co-founder and CEO at Segment. Despite the rise of data-driven marketing, I would argue the future of marketing is still very much creative – albeit deeply engineering-enabled. Effectively... Continue reading »
by AdExchanger // November 11th, 2016 //
»
 

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