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»Turner

Streamlined Data Tool Helps WarnerMedia Supercharge Branded Content  

WarnerMedia’s wide range of shows, personalities and topics means the company can create vastly different types of branded content. Data plays a key role in matchmaking between the advertiser’s target audience and the content and delivery those potential customers like best. The teams using Launchpad, WarnerMedia’s insights tool, start their sales pitch by showing how... Continue reading »
by Sarah Sluis // March 11th, 2020 //
»
CNN Tries Digital News Aggregator; The New Rules Of Sports Media

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reclaiming The News CNN is launching a digital news aggregation service. The news company will pay other publishers to feature both subscription and ad-funded content on the still-unnamed service, called “NewsCo” internally, The Information reports. Like News Corp, which announced its Knewz aggregation platform... Continue reading »
by AdExchanger // October 24th, 2019 //
»
Leadership Changes At WarnerMedia Are A Sign Of The Times For TV Networks

WarnerMedia’s announcement Wednesday that three of its top sales executives would leave as part of a reorg reflects changing times in the business of network TV. Donna Speciale, president of ad sales, Dan Riess, EVP of Turner Ignite, and Frank Sgrizzi, EVP of portfolio sales and client partnerships, are leaving WarnerMedia one year after its... Continue reading »
by Alison Weissbrot // July 12th, 2019 //
»
Ad Sales Chief Donna Speciale Out At WarnerMedia

Updated 8:00 PM EST to reflect a statement from WarnerMedia CRO Gerhard Zeiler WarnerMedia’s president of ad sales, Donna Speciale, is leaving the company as part of a broader ad sales reorg. The Information first reported the development. Speciale, who has been president of Turner’s ad sales business for seven years, took on the role... Continue reading »
by Alison Weissbrot // July 10th, 2019 //
»
Founding OpenAP Member WarnerMedia Pulls Out

WarnerMedia has exited the OpenAP Consortium. It’s a major blow to the TV industry’s attempt to jointly promote audience-based buying on television by creating standardized segments and measurement across their networks. Turner was one of the consortium’s original members in 2017, along with Fox and Viacom. NBCU joined the following year. But now that WarnerMedia... Continue reading »
by Allison Schiff // April 19th, 2019 //
»
Industry Preview: TV Broadcasters Embrace Their Non-Linear Future

Cords are getting cut left and right, but TV still works … right? “We all know that TV does drive ROI, but there haven’t really been any proof points like there has been in digital,” said Donna Speciale, Turner’s president of advertising sales, at AdExchanger’s Industry Preview event in New York City on Wednesday. That’s... Continue reading »
by Allison Schiff // January 24th, 2019 //
»
Turner Ad Sales Boss Donna Speciale Wants To Blur The Line Between Linear And Digital

Why is the industry still talking about linear vs. digital when to consumers, it’s all just content? That’s the question Donna Speciale, president of ad sales at Turner, is asking to galvanize long-awaited changes to how network TV transacts media. “At some point, we’re not going to say linear or digital,” she told AdExchanger. “We’ll... Continue reading »
by Alison Weissbrot // October 4th, 2018 //
»
AT&T CEO Randall Stephenson: Long-Tail Turner Inventory Will Be Monetized Through AppNexus In 12-18 Months

Turner inventory will soon be available through the AppNexus ad platform, AT&T top dog Randall Stephenson said at an event Wednesday. Speaking at Goldman Sachs' Communacopia conference in New York, Stephenson also told attendees how he hopes to expand HBO viewership and said that federal authorities must codify rules around privacy and net neutrality. Advertising is... Continue reading »
by Ryan Joe // September 12th, 2018 //
»
Why Launching A Podcast Network Was A No-Brainer For Turner

While Turner divisions like CNN and Bleacher Report have been producing podcasts for years, the broadcast giant never formalized a podcast sales strategy across its network. But with podcast advertising poised to double to $659 million by 2020, according to the IAB and PwC, it made sense for Turner to extend the reach from its... Continue reading »
by Alison Weissbrot // September 12th, 2018 //
»
The Top 10 Programmatic Publishers Of 2018

By Sarah Sluis, Ryan Joe, Allison Schiff, Alison Weissbrot and Rae Paoletta Programmatic is expanding, becoming a glossier way to transact and add value to both the buy and sell sides. "We are moving rapidly into a programmatic-first world,” said Sal Candela, president of enterprise partnerships at Omnicom. “There is a surge of quality inventory... Continue reading »
by AdExchanger // July 31st, 2018 //
»
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