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»RPA

How TV Becomes The Hero Again, With RPA Chief Media Officer Jim Helberg

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. As addressable TV advertising gains steam, so too has excitement among agencies and marketers. This week on AdExchanger Talks, Jim Helberg, chief media officer at independent agency RPA, describes the progress so far and what he hopes to... Continue reading »
by Zach Rodgers // June 4th, 2021 //
»
Self-serve interfaces are old hat in the digital world. But they’re relatively new to TV buyers who struggle with the planning, buying and measurement of audience-based campaigns.
Ampersand Is Latest To Try Self-Serve TV Ads

Self-serve interfaces are old hat in the digital world. But they’re relatively new to TV buyers who struggle with the planning, buying and measurement of audience-based campaigns. Ampersand, the Comcast/Cox/Charter joint ad sales venture previously known as NCC Media, is trialing a self-serve version of the AND platform, its advanced TV planning interface that treats... Continue reading »
by Allison Schiff // October 6th, 2020 //
»
Returning To Profitability Means Reducing The Cost Of Selling In The Wake Of COVID-19

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Helberg, executive vice president and chief media officer at RPA. The COVID-19 shelter-in-place dynamic has compromised many business categories and nearly toppled others. The world of commerce has been... Continue reading »
by AdExchanger // June 30th, 2020 //
»
La-Z-Boy’s Agency RPA Tested 168 Audiences In 10 Months

When La-Z-Boy decided to use Oracle’s data management platform, it didn’t want the technology to sit around. Instead, it came up with a turbo-charged strategy to aggressively test, learn and adapt. The furniture maker’s agency, RPA, tested 168 audiences in 10 months using first-party, second-party and third-party data it loaded into the platform. Its audience-focused... Continue reading »
by Sarah Sluis // August 9th, 2017 //
»
Snap-Back: Agencies Still Upbeat After Q1 Letdown

Snapchat may have disappointed investors in its first-ever earnings disclosure on Wednesday, but agencies aren't ready to bail just yet. Snap missed the mark on both user and revenue growth as it continued to fend off relentless copycatting from Facebook and Instagram. But because the platform pulls in the highest engagement rates among millennials, it’s... Continue reading »
by Alison Weissbrot // May 12th, 2017 //
»
For Today’s CMOs, Nuance Is Dead; Long Live Nuance

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aaron Dodez, vice president of digital marketing at RPA. We live in a world of extremes and exaggerations. The internet can be broken (impossible) by a single tweet or celebrity... Continue reading »
by AdExchanger // October 25th, 2016 //
»
The Digital Rollout Of Bill Simmons’ New Media Company Has Been Flawless

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aaron Dodez, vice president of digital marketing at RPA. These days, sports commentary juggernaut Bill Simmons has found himself on the other side of the interview table, with his media... Continue reading »
by AdExchanger // July 26th, 2016 //
»
 

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