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»Carla Holtze

Counting On Attribution: Is It Art Or Science?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carla Holtze, CEO and co-founder at Parrable. I spent some time over the holidays with an old friend who used to work in the music business back the 1970s and... Continue reading »
by AdExchanger // February 15th, 2017 //
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Pay To Play: The Future Of The Marketing Cloud

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carla Holtze, CEO and co-founder at Parrable. During the really early days of digital media, AOL and CompuServe were basically the only two consumer portals and total digital ad spend... Continue reading »
by AdExchanger // October 24th, 2016 //
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Coming Soon: The Addressability Graph

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carla Holtze, CEO and co-founder at Parrable. People-based marketing – the ability to reach the right person, at the right time, on the right device – has been a practice... Continue reading »
by AdExchanger // June 24th, 2016 //
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The Expanding Definition Of PII

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carla Holtze, CEO and co-founder of Parrable. What does personally identifiable really mean? For as long as I can remember, personally identifiable information (PII) basically meant email address, telephone number... Continue reading »
by AdExchanger // April 25th, 2016 //
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