Opinion

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Wilhite, senior vice president of data strategy at 84.51°. To drive the most relevant content to the most relevant audience, digital media targeting has become more advanced than ever. […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ian Hewetson, vice president of client services at Eyereturn Marketing. The New York Times generated quite a buzz last week with the announcement that it’s doubling down on its Flex Frame initiative, which could […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. “You would think that the digital advertising industry has found religion given all the talk about the legendary ‘holy grail’ these days.” So […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jaclyn Stewart, senior director of publisher services at The 614 Group. Whenever you ask people who manage digital operations teams about training programs for their staff, they almost unanimously roll […]

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Hew Bruce-Gardyne, co-founder at TVSquared. It’s an advertiser’s dream to deliver targeted content via programmatic, and the industry is certainly making progress. However, legislative, inventory-level and operational obstacles need to be overcome to seamlessly […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, senior research analyst for programmatic strategy and analytics at the University of South Australia. Last month, Dentsu admitted that 111 clients had been overcharged in more than 600 “suspicious […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Kane, founder at Jounce Media. Publishers are right to be worried about data leakage. Selling through RTB pipes exposes a wealth of publisher data that rogue buyers can exploit for audience insights, modeling […]

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Melinda Staros, senior manager of research and insights at Sharethrough. Facebook made major headlines recently when it came clean about its “serious” miscalculation of a key video metric. For two years when calculating the […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brad Nunn, director of trading operations at Varick Media Management. In 2012, the IAB first defined a “viewable” impression as one that’s at least 50% visible for at least one […]

In a media environment that increasingly favors scale, CafeMedia bought AdThrive on Thursday in a deal that will triple the reach it can offer to advertisers. AdThrive was founded by a blogger’s husband and manages all programmatic revenue for 1,100 other lifestyle bloggers. The deal, whose financial details were not disclosed, increases CafeMedia’s scale from […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Williams, president and CEO at Merkle. Across industries, today’s marketing conversation is all about the personalized experience. Everything you hear and read seems to be focused on the importance of […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Jenkins, CEO at 4INFO. Before taking a single step onto a showroom floor, 95% of car shoppers have already decided which car they plan to test-drive. Reports show most […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nathan Woodman, general manager of demand solutions at IPONWEB. During World War II, Allied bomber planes faced a critical design problem. They were slow, lumbering and constantly shot down. The […]

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Trey Titone, head of product at Beachfront Media. Restrictions for autoplay and inline video have been lifted with the release of iOS 10 and Chrome 53 for Android. These moves open up a huge […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Franchi, co-founder at Undertone. It seems that every single year for the past 10, someone has been playing the funeral march for the ad tech industry. Venture capitalists have […]

ProSieben, one of Germany’s biggest broadcasters, is expanding its programmatic TV footprint in a market that’s both vibrant and uniquely challenging. Because Germany is so decentralized – it is characterized by numerous regions but lacks a local TV presence – broadcasters wield more control over their end inventory. As a result, they’re typically able to […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Pelino, vice president of omnichannel media at 84.51°. As marketing and technology converge, marketers must practice due diligence and push for greater quality control in the audience data they […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Smith, president at Kitewheel. Marketers, being marketers, are always looking to invent new names for their products to make those products seem better than previous iterations. This is most […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Yaniv Makover, co-founder and CEO at Keywee. Branded content is a major revenue driver for publishers, as illustrated by The Washington Post’s WP BrandStudio or The New York Times’ T Brand Studio, which played a […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Danziger, vice president of enterprise partnerships at The Trade Desk. In Shakespeare’s “Romeo and Juliet,” Juliet famously asked, “What’s in a name? That which we call a rose by […]

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Randy Cooke, vice president of programmatic TV at SpotX. It’s not uncommon to hear conference panelists wax quixotic about how linear TV addressability will imminently become the standard of campaign fulfillment in the United […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director and chief revenue officer at AppLift. Within the next few years, the crowded LUMAscape will have 70% fewer logos on it, which is a good thing […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Header bidding is here to stay. So it’s time we stop talking about what the technology does for publishers and start talking about […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ken Zi Wang, founder and CEO at Traction Labs. Twitter deserves props for closing a live-streaming partnership deal with the NFL. It beat out Facebook, Amazon and Verizon for the […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Asaf Greiner, founder and CEO at Protected Media. Online fraud is nothing new, but now there are more players. More cyber criminals are profiting, and more people are rallying behind […]

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jay Friedman, COO at Goodway Group. I spent the first 10 years of my career in traditional media. The past 10 have been in digital. When I made the transition I was astounded by […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. The Washington Post recently announced its new “lightning fast” mobile pages, using Google’s progressive web apps technology. Progressive web apps allow a mobile website to behave more […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. The only way to get data to flow from marketing to advertising and back again is through an identity graph. The Japanese were […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Montgomery, executive vice president of brand safety at GroupM Worldwide. On Sept. 16, Sourcepoint CEO and co-founder Ben Barokas penned the column, “Where Will Facebook’s Ad Reinsertion Move Leave […]

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Vincent Cacace, founder and CEO at Vertebrae.io. Brands want to know their ads are being seen, by how many real humans, and how those ads help sell their products. But beyond those basics, there’s […]