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»ProSieben

Studio71: How Video Multichannel Networks Fight To Break Through The Noise

A few years ago, video multichannel networks (MCNs) had the luxury of choice: get access to a large, scaled audience via YouTube or go with a handful of new video upstarts wooing content creators with pricier payouts. But the digital video landscape has dramatically shifted since, as digital publishers and broadcast nets alike increasingly distribute... Continue reading »
by Kelly Liyakasa // September 28th, 2017 //
»
How German Broadcaster ProSieben Uses Its Venture Arm To Power Expansion

While broadcaster ProSieben owns about a 30% share of the German TV market, it’s looking to expand its influence in new channels – using its investment arm, SevenVentures, to scout startups. “We look to invest into promising startups on the B2C side of the business, which is different than the investment we make into our... Continue reading »
by Kelly Liyakasa // July 17th, 2017 //
»
German Broadcaster ProSieben Eyes Deeper Addressable TV Targeting

ProSieben, one of Germany’s biggest broadcasters, is expanding its programmatic TV footprint in a market that’s both vibrant and uniquely challenging. Because Germany is so decentralized – it is characterized by numerous regions but lacks a local TV presence – broadcasters wield more control over their end inventory. As a result, they’re typically able to... Continue reading »
by Kelly Liyakasa // September 29th, 2016 //
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Former IPG Mediabrands CEO Matt Seiler On Studio71’s Push To Take On TV

Studio71, a multichannel video network (MCN) owned by German broadcast, radio and print media giant ProSieben, aims to be a media company for the social media creator. To ensure content makers and brands work together effectively, Studio71 snagged agency vet Matt Seiler as president of marketing solutions last month. The former chairman of IPG Mediabrands... Continue reading »
by Kelly Liyakasa // August 4th, 2016 //
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Cord Cutting Is Not A Global Phenomenon, Says German TV Giant

For German TV provider ProSieben, programmatic video and original content are among its top investment priorities. In acquiring programmatic video platform Smartstream.tv last Wednesday, and by purchasing a majority stake in YouTube multichannel network Collective Digital Studio in early July, ProSieben joins European media giant like RTL Group and Sky, which are also testing North... Continue reading »
by Kelly Liyakasa // August 3rd, 2015 //
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