• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Subscribe
  • Search
Connect

»Matt Seiler

More Advertisers Embrace Performance-Based Pay For Agencies

Has performance-based pay finally arrived for agencies? Traditionally, marketing services firms were paid on a set scope of billable hours worked by each employee on an account. But a growing number of advertisers are pushing for more tangible, ROI-based remuneration. The biggest recent example is McDonald's. The quick-serve advertiser's RFP process specified that agency compensation... Continue reading »
by Alison Weissbrot // November 21st, 2016 //
»
Former IPG Mediabrands CEO Matt Seiler On Studio71’s Push To Take On TV

Studio71, a multichannel video network (MCN) owned by German broadcast, radio and print media giant ProSieben, aims to be a media company for the social media creator. To ensure content makers and brands work together effectively, Studio71 snagged agency vet Matt Seiler as president of marketing solutions last month. The former chairman of IPG Mediabrands... Continue reading »
by Kelly Liyakasa // August 4th, 2016 //
»
IPG Mediabrands CEO Matt Seiler: Automation Trend Will Force New Agency Pay Models

Matt Seiler is remarkably on-message. For the past five years, the CEO of Interpublic Group's media investment arm, Mediabrands, has banged the drum about the need for performance-based compensation for agencies. More recently he also took up the banner of automation, proposing to automate 50% of all media investment by the end of 2015. Interestingly, the automation rallying... Continue reading »
by Zach Rodgers // June 19th, 2014 //
»
IPG’s Matt Seiler: You Don’t Get To 50% Automation With ‘Old Media’ Thinking

IPG Mediabrands’ Global CEO Matt Seiler says the advertising industry thinks too much about media in the context of the individual medium. “It drives me crazy that the way media is procured is still the way media is procured,” he said during “The Unfolding Strategy and Services Sector” session at Industry Preview 2014, where he... Continue reading »
by Kelly Liyakasa // January 23rd, 2014 //
»
Media Agency Chiefs Spar Over Transparency And 'Transparency' At 4A's

The growth of online media has upended the way media is bought and sold, and the traditional ad agency model is under greater pressure than ever before. On one side of the office are established account planners and media buyers; on the other side sits the trading desk. A group of media agency heads kicked... Continue reading »
by David Kaplan // March 13th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Agencies, Consulting Firms Make A Big Showing In 2020 Inc. Mag Revenue Survey
  • 3 Ways Apple Is Throwing Its Weight Around The Ad Industry
  • Introduction To TV Advertising: MVPDs, Local And Addressable TV
  • Dentsu Revenue Dented By COVID-19; Apple's App Store Boots Fortnite
  • The Big Story: Cookies And Creamed
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved