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»Deloitte Digital

How Heat Cracked The Code On Getting Creatives To Use Data

Creatives still struggle to use data. Holding companies may have spent $12 billion collectively on data assets over the past decade, but creative agencies still don’t know how to use those tools, according to Forrester. But creative agency Heat has been able to bake AI into its creative process by tapping into its parent company... Continue reading »
by Alison Weissbrot // October 2nd, 2019 //
»
Deloitte Digital: ‘We’re Setting The Tone For The Future, Not Trying To Invade And Take Over Agencies’

Andy Main, head of Deloitte Digital, is a little tired of hearing people say consultancies are trying to muscle the agencies off of Madison Avenue. “I’d actually say the agencies are trying to copy the Deloitte Digitals of the world,” Main said. “And when someone copies you, I guess you should be flattered.” Unlike Accenture,... Continue reading »
by Allison Schiff // January 2nd, 2019 //
»
Deloitte Digital’s Heat Tries To Reinvent The Agency By Returning To Its Creative Roots

Deloitte Digital is a fast-growing consultant-owned agency making waves in the industry. Deloitte’s agency subsidiary has more than 10,000 global employees from acquisitions such as creative shop Heat, creative agency Acne, Polish agency Digital One, design agency Flow and consultancy Daemon Quest, and grew 31% year-over-year in 2017. With $4 billion in 2017 revenue, Ad... Continue reading »
by Alison Weissbrot // May 31st, 2018 //
»
Gartner’s Magic Quadrant: Digital Agencies Wake Up To Consultancy Threat

Digital agencies aren’t shrugging off management consultancies as competition anymore. Some are even promoting their consulting chops as they compete in an increasingly crowded market. “Until this year, traditional agencies had their heads in the sand about the threat management consultancies were bringing to the market,” said Jay Wilson, director at Gartner and author of... Continue reading »
by Alison Weissbrot // March 24th, 2017 //
»
Where Consultancies Play In The Media-Buying Space

While major change-management consultancies like Deloitte, Accenture and PricewaterhouseCoopers (PwC) have acquired creative and digital design agencies to get closer to the CMO, they’ve haven’t purchased any media-buying agencies. But as these consulting firms move deeper into the digital marketing arena, they’re building media-buying services as well. Here’s how Deloitte, Accenture and PwC are stirring... Continue reading »
by Alison Weissbrot // March 23rd, 2017 //
»
Gartner’s Magic Quadrant: Agencies Must Adapt In The Face Of New Competition

Publicis Groupe's Publicis.Sapient platform was a big winner in Gartner Research's ranking of digital agencies, released Friday. Publicis.Spaients's three digital agency brands, Razorfish, SapientNitro and Digitas LBI were recognized as “Leaders” in the research firm's Magic Quadrant for global digital marketing agencies. Gartner reserves the Leader designation for companies that exhibit both completeness of vision... Continue reading »
by Alison Weissbrot // April 5th, 2016 //
»
Deloitte Digital: ‘TV Companies Need To Think Like Retailers’

Deloitte Digital, which describes itself as a “digital creative consultancy,” has been hiring to offer better services around streaming media/entertainment businesses. Part of its growth over the last three years, from 1,000 people to about 7,000 today, was to staff up to accommodate new business opportunities like TV everywhere services as more TV companies go... Continue reading »
by Kelly Liyakasa // March 29th, 2016 //
»
Personalized Personalization

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Dave Hanley, principal at Deloitte Digital. When businesses think about personalized marketing, they dream of true one-to-one marketing – where unique messages and content are delivered to specific customers at the... Continue reading »
by AdExchanger // February 29th, 2016 //
»
Papa Murphy’s Takes 'N’ Bakes A Digital Transformation

The wonderful thing about ordering food online is that you can get what you want quickly and accurately, without ever once talking to the indifferent high school stoner taking your order through a choppy phone connection. It’s like consumer nirvana, and it certainly explains why restaurants delight in talking about their upgraded ordering systems. Case... Continue reading »
by Ryan Joe // August 26th, 2015 //
»
IPG’s Matt Seiler: You Don’t Get To 50% Automation With ‘Old Media’ Thinking

IPG Mediabrands’ Global CEO Matt Seiler says the advertising industry thinks too much about media in the context of the individual medium. “It drives me crazy that the way media is procured is still the way media is procured,” he said during “The Unfolding Strategy and Services Sector” session at Industry Preview 2014, where he... Continue reading »
by Kelly Liyakasa // January 23rd, 2014 //
»
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