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»Jack Klues

Media Agency Chiefs Spar Over Transparency And 'Transparency' At 4A's

The growth of online media has upended the way media is bought and sold, and the traditional ad agency model is under greater pressure than ever before. On one side of the office are established account planners and media buyers; on the other side sits the trading desk. A group of media agency heads kicked... Continue reading »
by David Kaplan // March 13th, 2013 //
»
Publicis Digital Hub VivaKi Becomes Standalone Unit, As CEO Klues Retires

In the summer of 2008, Paris-based ad holding Publicis Groupe had started working on CEO Maurice Lévy's pledge to derive at least 25 percent of the agency's revenues from digital. The problem was that digital was still a sideline to the main business of creating and buying ads for TV, print and out-of-home. With those... Continue reading »
by David Kaplan // November 7th, 2012 //
»
 

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