• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Bill Koenigsberg

Media Agency Chiefs Spar Over Transparency And 'Transparency' At 4A's

The growth of online media has upended the way media is bought and sold, and the traditional ad agency model is under greater pressure than ever before. On one side of the office are established account planners and media buyers; on the other side sits the trading desk. A group of media agency heads kicked... Continue reading »
by David Kaplan // March 13th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Apple’s Policy Is Clear: Email Is Not Gonna Take The Place Of IDFA
  • As CTV Grows, Advertisers Need To Understand And Embrace SPO
  • Ad Buyers Prepare For Upfront Tax; Amazon Advertising Teases New Features
  • Google Releases Results From Early Tests Of Cohort-Based Advertising
  • As Shoppers Move Online, It’s Time To Double Down On Retail Media
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved