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»Studio71

Influencers Are Winning Share Of Ear Metrics; Kroger Advertising Looks Outside Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Influx Of In-Ear Influencer Inventory Outside of hard news and true crime, podcasting has come to be dominated by influencers. Advertisers are increasingly trying to capitalize on internet celebrities’ and reality TV stars’ massive followings through the tried-and-true podcast marketing method of… Continue reading »
by AdExchanger // April 28th, 2022 //
»
Former IPG Mediabrands CEO Matt Seiler On Studio71’s Push To Take On TV

Studio71, a multichannel video network (MCN) owned by German broadcast, radio and print media giant ProSieben, aims to be a media company for the social media creator. To ensure content makers and brands work together effectively, Studio71 snagged agency vet Matt Seiler as president of marketing solutions last month. The former chairman of IPG Mediabrands… Continue reading »
by Kelly Liyakasa // August 4th, 2016 //
»
 

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