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»Jeff Lupinacci

More Advertisers Embrace Performance-Based Pay For Agencies

Has performance-based pay finally arrived for agencies? Traditionally, marketing services firms were paid on a set scope of billable hours worked by each employee on an account. But a growing number of advertisers are pushing for more tangible, ROI-based remuneration. The biggest recent example is McDonald's. The quick-serve advertiser's RFP process specified that agency compensation... Continue reading »
by Alison Weissbrot // November 21st, 2016 //
»
 

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