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»Dentsu Aegis

Holding Company Strategies Diverge On Data And Agency Brands – Or Do They?

The agency holding companies all face the same external struggles – new competition, slowing growth and the need for new skills. But they’re taking different paths to confront these challenges. Traditionally, holding companies followed the same playbook: growth by acquisition to amass the scale that gave them clout across major clients. But the shift to... Continue reading »
by Alison Weissbrot // August 13th, 2019 //
»
Podcast: Media Agency Tectonics

Dentsu Aegis Network’s media billings grew 28% in 2018, according to benchmarking firm RECMA, making it the fastest-growing media group among the holding companies. The company now has $13 billion under management across Carat, dentsu X, iProspect and other agencies. This week on AdExchanger Talks, Dentsu Aegis’ media chairman, Doug Ray, describes the agency’s growth... Continue reading »
by Zach Rodgers // April 24th, 2019 //
»
Dentsu Aegis Launches Sellwin To Consolidate Amazon Expertise

Dentsu Aegis Network launched Sellwin, an Amazon-focused consultancy, on Wednesday. The business is made up of six consultants, with access to another 130 specialists across Dentsu’s US agencies for things like ecommerce search, creating product page content and Amazon voice skills, said Sellwin President Travis Johnson. The consultancy model is new for Dentsu, Johnson said,... Continue reading »
by James Hercher // April 10th, 2019 //
»
Will AT&T’s ‘Community Garden’ Have Walls?

AT&T’s promise to connect data, technology, distribution and content to make advertising better for all constituents is exciting. So exciting, in fact, that industry executives from both the buy and sell sides gathered in support of the idea at the Relevance conference in Santa Barbara, Calif., this week, willing to help make it happen. But... Continue reading »
by Alison Weissbrot // September 26th, 2018 //
»
Dentsu-Aegis To Acquire Indie Media Agency DWA To Boost Its B2B Chops

Dentsu-Aegis Network is buying its agency Merkle an early Christmas gift: San Francisco-based B2B media agency DWA. The terms of the deal were not disclosed. All DWA's 150 employees will join Merkle, and the agency will operate as a Merkle company. “There’s a growing group of enterprise level, B-to-B and technology businesses, all moving at... Continue reading »
by Kelly Liyakasa // December 19th, 2017 //
»
Dentsu Aegis’ Chief Strategy Officer: Digital Has Fundamentally Changed The Economic Model

Dentsu Aegis wants to be a 100% digital-economy business by 2020. To get there, the agency appointed Nigel Morris to serve as the company’s chief strategy and innovation officer in June. Morris will focus on the “important, not the urgent,” in the new role, an upgrade from his previous position as head of Americas. Over... Continue reading »
by Sarah Sluis // October 4th, 2017 //
»
More Advertisers Embrace Performance-Based Pay For Agencies

Has performance-based pay finally arrived for agencies? Traditionally, marketing services firms were paid on a set scope of billable hours worked by each employee on an account. But a growing number of advertisers are pushing for more tangible, ROI-based remuneration. The biggest recent example is McDonald's. The quick-serve advertiser's RFP process specified that agency compensation... Continue reading »
by Alison Weissbrot // November 21st, 2016 //
»
360i CEO Sarah Hofstetter On The DNA Of A Modern Lead Agency

360i – the digital agency recently recognized by the Forrester Wave – prides itself on its ability to adapt to rapid changes in technology. “Marketers need agencies that are adaptable, but still retain the fundamentals,” CEO Sarah Hofstetter said. Forrester singled out 360i’s strong data chops, its ability to facilitate collaboration rather than competition between... Continue reading »
by Alison Weissbrot // November 9th, 2016 //
»
What Are Barter Agencies, And How Do They Tie Into The Transparency Debate?

While media bartering isn’t commonly discussed, the ANA’s two reports on agency transparency referenced the practice 49 times. Here’s how it works: A barter agency might agree to buy an advertiser's surplus product, such as an airline’s unsold flight tickets at full price, which it would give to employees for business travel. In return, the... Continue reading »
by Alison Weissbrot // August 11th, 2016 //
»
Merkle CEO David Williams On Holding Company Integration And Evolution

If Dentsu Aegis Network’s majority investment in Merkle goes through, the CRM and performance marketing agency will support Dentsu’s media-buying agencies. Those media agencies will gain access to Merkle’s proprietary tools, including a cross-device identity management system, a CRM-matching database for publishers and, most notably, the M1 audience platform. “The intent is that every agency... Continue reading »
by Alison Weissbrot // August 9th, 2016 //
»
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