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»nielsen catalina

Condé Nast’s Chief Data Officer On Making Data More Accessible Across Its Footprint

Condé Nast has appointed the company’s first chief data officer as it doubles down on data and tech across its business groups. Karthic Bala, most recently Condé’s head of data strategy, is also responsible for creating new data-driven revenue streams and expanding ad-supported products. Its acquisition of data solutions company Lighthouse Datalab in late January... Continue reading »

by Kelly Liyakasa // March 14th, 2018 //
»
Roku Launches Measurement Platform Powered By Its First-Party TV Data

Advertisers for the first time can tap Roku’s first-party data via a managed service measurement system called Ad Insights, released on Wednesday. The Ad Insights platform builds on Roku's support of third-party measurement partners like existing partner Nielsen, Kantar Millward Brown, Oracle, Placed and Experian. “This launch was really the result of us stepping back... Continue reading »

by Kelly Liyakasa // January 17th, 2018 //
»
The Purchase Data Playbook For Marketers

While tapping into purchases helps advertisers close the loop around the actual conversion, the use cases for purchase data have evolved far beyond measurement. The use of transactional data is maturing in media activation, as is the ability to commingle it with other data sources like behavioral, location and even panels in channels like addressable... Continue reading »

by Kelly Liyakasa // November 13th, 2017 //
»
More Advertisers Embrace Performance-Based Pay For Agencies

Has performance-based pay finally arrived for agencies? Traditionally, marketing services firms were paid on a set scope of billable hours worked by each employee on an account. But a growing number of advertisers are pushing for more tangible, ROI-based remuneration. The biggest recent example is McDonald's. The quick-serve advertiser's RFP process specified that agency compensation... Continue reading »

by Alison Weissbrot // November 21st, 2016 //
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As CPGs Go Direct-To-Consumer, It’s Changing Their Data Strategy

Consumer packaged goods companies are going direct-to-consumer, spurred by a desire for greater data governance and less reliance on third-party retailers. As a result, the principles behind shopper marketing, which traditionally centers on in-store promotions, are blurring with brand marketing, which focuses on building brand affinity. “We’ve seen shopper marketing move from this singular approach... Continue reading »

by Kelly Liyakasa // August 23rd, 2016 //
»
How Chobani Turns Yogurt Searches Into Sales Effectiveness

Greek-yogurt brand Chobani stays competitive with larger CPG companies by constantly testing. One of these tactics includes marketing-effectiveness studies, such as a recent research initiative with Yahoo and Nielsen Catalina Solutions (NCS) to prove search ads drove in-store sales. “If you’re an ecommerce brand, you can measure that sale directly,” said Jessica Lauria, senior director... Continue reading »

by Kelly Liyakasa // April 25th, 2016 //
»
Nielsen Catalina Solutions Debuts Measurement Service For Print To In-Store Sales

Nielsen Catalina Solutions (NCS) and Time Inc. on Tuesday unveiled a new measurement product for attributing offline sales to print magazine advertising. “It’s the culmination of years of work and of a lot of pieces coming together,” said Leslie Wood, NCS chief research officer. And the product relies on a dense web of partners and... Continue reading »

by James Hercher // March 16th, 2016 //
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Nielsen Takes Controlling Stake In Nielsen Catalina, Doubles Down On Measuring Buying Behavior

Nielsen is increasing its ownership stake in Nielsen Catalina Solutions (NCS) – its joint venture with shopper marketing company Catalina – from 50% to a majority 63.5%. Nielsen Catalina connects TV viewing and digital ad exposure to in-store buying, which Nielsen claims perfectly aligned with its business strategy. “Helping clients find the right audiences and... Continue reading »

by Kelly Liyakasa // February 11th, 2016 //
»
Nielsen Catalina Soups Up Its Shopper Data By 30%, Adds Walgreens To The Mix

Nielsen Catalina Solutions (NCS) wants to build the most comprehensive set of shopper data out there, and it appears right on course. The company has expanded its shopper data set by 30%, fueled mostly by a new data partnership with Walgreens, NCS revealed to AdExchanger Wednesday. This means Nielsen Catalina now has access to shopper... Continue reading »

by Kelly Liyakasa // October 28th, 2015 //
»
Shopper Data Juggernaut Nielsen Catalina Migrates To Mobile

As it nears its fifth birthday, Nielsen Catalina Solutions (NCS), a joint venture between Nielsen and Catalina, is making moves to marry shopper marketing data with mobile ads to determine the sales impact. “Mobile is a huge area for us and we expect it to be 50% plus of digital media buys in the future,... Continue reading »

by Kelly Liyakasa // March 17th, 2015 //
»
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