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»David Verklin

Media Shop Anxieties? Centro Says Better Workflow Is The Cure

"Workflow" is not the sexiest of topics, even in the realm of digital advertising. But as the process of buying, planning and tracking digital ad buys gets more complex, both agencies and software companies are taking a more serious look at what can and should be automated. Several months ago, Mediaocean, which was the product... Continue reading »

by David Kaplan // April 8th, 2013 //
»
Media Agency Chiefs Spar Over Transparency And 'Transparency' At 4A's

The growth of online media has upended the way media is bought and sold, and the traditional ad agency model is under greater pressure than ever before. On one side of the office are established account planners and media buyers; on the other side sits the trading desk. A group of media agency heads kicked... Continue reading »

by David Kaplan // March 13th, 2013 //
»
 

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