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»sojern

Travel Ad Platform Sojern Flies High With $120 Million In Fresh Funding

Sojern is hopping a flight to funding town. The 10-year-old travel-focused ad tech company announced a monster $120 million financing round, technically a Series D, on Tuesday led by TCV partners, a growth equity firm that has also invested in Airbnb, Expedia, ExactTarget, AppNexus and Netflix. This is Sojern’s first raise since its $10 million... Continue reading »
by Allison Schiff // November 13th, 2018 //
»
Hard Or Soft, Brexit Will Be Tough On Ad Tech

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Stephen Taylor, senior vice president of enterprise solutions at Sojern. Two weeks ago, UK Prime Minister Theresa May expressed support for a “hard Brexit,” the process for the country’s planned... Continue reading »
by AdExchanger // October 17th, 2016 //
»
Sponsored Content: Ripe For A Consumer Backlash

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Smutny, vice president of strategy at Sojern. As a marketer, my goal is to make ads as relevant as content so consumers say, “Wow. That was really helpful.” This... Continue reading »
by AdExchanger // February 17th, 2015 //
»
Targeting Travelers: CEO Rabe Discusses New Sojern Media Platform And Airline Partnerships

Mark Rabe is CEO of Sojern, a travel data and media company with exclusive partnerships with several major airlines. Adexchanger.com: So, in some ways, are you building an Orbitz competitor with Sojern? MR: The answer is no. We are partnered with our airline partners - and it's the majority of the large domestic airlines, who... Continue reading »
by AdExchanger // November 21st, 2011 //
»

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