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»michael lowenstern

What Data Doesn’t Tell Us

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Lowenstern, vice president of digital advertising at R/GA. Everywhere we go, we leave data in our exhaust. Our connected devices leave our footprints behind, like so much digital detritus,... Continue reading »
by AdExchanger // October 19th, 2016 //
»
What Candy Can Teach Us About Digital Advertising

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Lowenstern, Managing Director of Digital Advertising for R/GA. Around last Christmastime, I was listening to one of my favorite podcasts, NPR’s Planet Money. The topic was – and... Continue reading »
by AdExchanger // May 14th, 2013 //
»

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