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»University of South Australia

Ad Fraud 2.0: When Adware Destroys Product Usage And Customer Experience

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, senior research analyst for programmatic strategy and analytics at the University of South Australia. With allegations that Russian hackers may have meddled in the US election, cybersecurity has made... Continue reading »
by AdExchanger // January 19th, 2017 //
»
Restoring Trust In Media Buying: Insights From Other Industries

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, senior research analyst for programmatic strategy and analytics at the University of South Australia. Last month, Dentsu admitted that 111 clients had been overcharged in more than 600 “suspicious... Continue reading »
by AdExchanger // October 7th, 2016 //
»

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