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»Melinda Staros

The Facebook Video Metric Mess: Another Example Of Ad Tech’s Broken Telephone Problem

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Melinda Staros, senior manager of research and insights at Sharethrough. Facebook made major headlines recently when it came clean about its “serious” miscalculation of a key video metric. For two years when calculating the... Continue reading »
by AdExchanger // October 6th, 2016 //
»

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