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»4INFO

Cadent Acquires 4INFO To Expand Its Advanced TV Offering

Cadent said it acquired ad tech company 4INFO on Thursday to help buyers to better allocate spend across channels and platforms as TV viewing fragments. Terms of the deal were not disclosed. Cadent works with buyers and sellers to execute addressable and data-driven linear TV buys. It will gain access to OTT and CTV inventory... Continue reading »
by Alison Weissbrot // January 2nd, 2020 //
»
Are Advertisers’ ‘Tried-And-True’ Methods Lagging In The Age Of Me TV?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chuck Moxley, chief marketing officer at 4INFO. The good news: Today’s TV viewers are more reachable across more addressable channels than ever before, broadening how and where they consume media. The bad news: Many... Continue reading »
by AdExchanger // February 4th, 2019 //
»
How DSPs Navigate Agency ‘Preferred Partnerships’

Agencies often select a few “preferred partners” instead of dealing with numerous demand-side platforms (DSPs). While agencies, barring a client preference, should choose a DSP that can access the best inventory at the best rates for a given campaign, many buying platforms offer volume-based discounts. And because agencies feel the squeeze on margins, they might... Continue reading »
by Alison Weissbrot // November 23rd, 2016 //
»
Advertisers Need To Reach Car Shoppers On Sofas, Long Before They Hit The Showroom

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Jenkins, CEO at 4INFO. Before taking a single step onto a showroom floor, 95% of car shoppers have already decided which car they plan to test-drive. Reports show most... Continue reading »
by AdExchanger // October 4th, 2016 //
»
4INFO CEO: Location Data Is Not ‘The End Game’ In Mobile Advertising

Mobile ad platform 4INFO ties mobile ad campaigns to offline conversion rates by matching offline consumer data with mobile devices on a household level. Founded in 2004, the company started out as a SMS publishing company but pivoted to mobile advertising in 2010. Its client roster includes Macy’s, Target, Kraft, Campbell’s, Walmart and Southwest Airlines.... Continue reading »
by Judith Aquino // March 27th, 2014 //
»

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