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»Jennifer Pelino

Amazon, Personalization And The AI Effect

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Pelino, senior vice president of omnichannel media at Information Resources Inc. (IRI). When my 5-year-old son opened his birthday present from my 72-year-old mother this summer, he proclaimed that Grandma… Continue reading »
by AdExchanger // November 7th, 2017 //
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Data Can Help Brands Own Their Consumer Relationships

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Pelino, vice president of omnichannel media at 84.51°. With the data and technology that’s at our disposal, marketing efforts should be moving to the next level of consumer connectivity.… Continue reading »
by AdExchanger // January 26th, 2017 //
»
Leave No Stone Unturned When Searching For The Right Audience Data

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Pelino, vice president of omnichannel media at 84.51°. As marketing and technology converge, marketers must practice due diligence and push for greater quality control in the audience data they… Continue reading »
by AdExchanger // September 29th, 2016 //
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Mobile: Your Personal Butler

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Pelino, vice president of omnichannel media at 84.51°. There is so much data that can make a person’s every touch point and experience more rewarding. It’s all about personalization.… Continue reading »
by AdExchanger // June 29th, 2016 //
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Addressable TV Offers Lots Of Promise – And Its Fair Share Of Obstacles

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jennifer Pelino, vice president of omnichannel media at 84.51°. Consumers are finally beginning to benefit from the increased connectivity and big data research that companies have been undertaking for the last several years. Personalization… Continue reading »
by AdExchanger // March 17th, 2016 //
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Marketers Won’t Get Transparency From Partners Unless They Demand It

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Pelino, vice president of omnichannel media at 84.51°. More than ever, marketers have the ability to truly act upon their defined objectives but they are surrounded by big data… Continue reading »
by AdExchanger // October 23rd, 2015 //
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