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»Augustine Fou

With Accurate Measurement Facing So Many Challenges, Marketers Must Challenge Everything

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Augustine Fou, digital strategist and independent ad fraud researcher. There are many limits to measurement that may lead to entirely different answers depending on when, where and how the measurements... Continue reading »

by AdExchanger // October 18th, 2016 //
»
Ad Fraud Wreaks Havoc On Measurement

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Augustine Fou, digital strategist and independent ad fraud researcher. Most clients and partners, trade associations and agencies are aware of digital ad fraud by now. And some have deployed fraud... Continue reading »

by AdExchanger // May 2nd, 2016 //
»
Viewability Is Moot If Users Aren’t Human

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Augustine Fou, digital strategist and independent ad fraud researcher. The ways that malware-compromised PCs can cause ad fraud, including fake ad impressions, fake clicks, ad injection and cookie stuffing, have... Continue reading »

by AdExchanger // April 14th, 2015 //
»
 

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