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»Michael Wilhite

Consumers’ Missions, Mindsets And Moods Offer Clues To Boosting Ad Relevancy

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Wilhite, senior vice president of data strategy at 84.51°. To drive the most relevant content to the most relevant audience, digital media targeting has become more advanced than ever.... Continue reading »
by AdExchanger // October 13th, 2016 //
»

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