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»Ian Hewetson

Tales From The Ads.txt Trenches

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Ian Hewetson, vice president of client services at Eyereturn Marketing. Forget this summer’s solar eclipse. We’re witnessing something far more unusual right now: the universal endorsement of a single system in the ad tech... Continue reading »
by AdExchanger // December 6th, 2017 //
»
File Size: A Common Mistake That Could Be Killing Your Display Ad Effectiveness

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ian Hewetson, vice president of client services at Eyereturn Marketing. Fraud and viewability get all the attention when marketers question their display ad effectiveness. But there’s a more common issue... Continue reading »
by AdExchanger // June 6th, 2017 //
»
Flex Frame Ads: The Beginning Of The End For The Publisher-Side Ad Server?

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Ian Hewetson, vice president of client services at Eyereturn Marketing. The New York Times generated quite a buzz last week with the announcement that it’s doubling down on its Flex Frame initiative, which could... Continue reading »
by AdExchanger // October 12th, 2016 //
»
What’s Hiding Behind That Iframe?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ian Hewetson, vice president of client services at Eyereturn Marketing. In the ongoing debate over traffic quality, there’s something few people are talking about: the supply-side choice to continue using... Continue reading »
by AdExchanger // February 13th, 2015 //
»

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