OPINION: On TV & Video
Snapchat’s Spectacles Could Shape How Advertisers Think About Video
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Danielle Levitas, senior vice president of research and analysis at App Annie. Snapchat has entered the hardware space with last month’s launch of Spectacles, its camera-enabled glasses. The premise is simple: Users tap the […]
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