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»david williams

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Why YouTube Creators Are Flocking To CTV

Popular YouTube channels for kids are migrating to the TV set through The Roku Channel and other ad-supported apps. Launched in 2017, The Roku Channel aggregates free content distributed on Roku’s platform along with live TV networks, premium video subscriptions and content packages geared toward different genres and age groups. When The Roku Channel launched... Continue reading »

by Alison Weissbrot // June 15th, 2020 //
»
Merkle’s Craig Dempster On Becoming Global CEO Amid A Global Crisis

Despite COVID-19, Merkle didn’t think twice about promoting longtime executive Craig Dempster to global CEO last week, sticking to a succession plan two years in the making. “We built a strategy and worked to execute against it,” Dempster said. “We didn’t spend a lot of time debating it.” Dempster, previously president of Merkle in the... Continue reading »

by Alison Weissbrot // April 27th, 2020 //
»
Merkle CEO David Williams: 'The Average CMO Is In A Tough Spot'

Chief marketing officers are surrounded by disruption. And they’re realizing that the branding skills that got them the top marketing seat aren’t the same skills in data and operations that are going to drive their businesses forward, said Merkle CEO David Williams. “The average CMO is in a tough spot,” he said. “They didn’t grow... Continue reading »

by Sarah Sluis // October 10th, 2019 //
»
Merkle’s David Williams On Using Identity In A GDPR World

The inability to manage reach and frequency is the biggest threat to digital advertising, according to Merkle CEO David Williams. Merkle has spent the past two years trying to solve that issue for the open ecosystem with M1, a media-buying platform that uses PII-based IDs to target known individuals. Merkle also has a publisher network,... Continue reading »

by Alison Weissbrot // July 23rd, 2018 //
»
Is Customer Strategy The Unicorn Of Marketing?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Williams, president and CEO at Merkle. Across industries, today’s marketing conversation is all about the personalized experience. Everything you hear and read seems to be focused on the importance of... Continue reading »

by AdExchanger // October 5th, 2016 //
»
Merkle CEO David Williams On Holding Company Integration And Evolution

If Dentsu Aegis Network’s majority investment in Merkle goes through, the CRM and performance marketing agency will support Dentsu’s media-buying agencies. Those media agencies will gain access to Merkle’s proprietary tools, including a cross-device identity management system, a CRM-matching database for publishers and, most notably, the M1 audience platform. “The intent is that every agency... Continue reading »

by Alison Weissbrot // August 9th, 2016 //
»
Stretch The Boundaries Of The Mid-Funnel

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Williams, chairman and CEO at Merkle. The world of addressable media continues to gain scale and momentum. Every day, new addressable audience platforms, such as Apple, Amazon and Walmart,... Continue reading »

by AdExchanger // November 3rd, 2014 //
»
At The Merkle Summit: Building The Marketer's Competitive Advantage

Pointing at its own 350 person-strong digital team and “hyper growth” for its products and services related to the digital channel, Merkle kicked off its "CRM Executive Summit" today in Charleston, South Carolina. Merkle CEO David Williams recounted for customer attendees how it was only four years ago that “the stars were aligning” and true... Continue reading »

by John Ebbert // June 10th, 2013 //
»
 

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