“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Andersen, partner at LUMA Partners. There have been numerous articles published about the convergence of ad tech and mar tech, and whether it’s happening or not. As I presented […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, executive vice president and chief digital officer at UM Worldwide. Despite what you may have been led to believe, the real problem facing the digital industry is not […]
Sean Moriarty wears a marketing hat half the time and a publisher hat the other half. He joined Demand Media in 2014 as its CEO and has since grown the company’s commerce business to more than half of its revenue. Moriarty also led Demand Media’s rebranding to Leaf Group in November to move it away […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, director of data, modeling, partnerships and attribution initiatives at Quantcast. Retargeting has been a very profitable tool for the online advertising industry, without question. Many companies built their entire businesses […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Dini Mehta, vice president of US at Drawbridge. TV as an advertising medium is much like the film “La La Land” – it hearkens back to a golden era, is heavily choreographed, is backed […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joseph Lavan, vice president of data and insights at Netmining. When trying to predict human behavior, there’s a quote I always look back on: “Sooner or later, everything old is […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Kane, founder at Jounce Media. AppNexus CEO Brian O’Kelly recently published an authoritative breakdown of the multiple routes by which publishers unintentionally leak data into the hands of bad actors. In the post, […]
Roku generated nearly $400 million in 2016 revenue, mostly from standard hardware sales around its devices. But $100 million of its revenue was attributed to Roku’s media licensing and advertising businesses, which are expected to be its biggest growth drivers. The real MVP of Roku’s media and licensing segment may be the set-top box manufacturer’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. If you’ve been through an IPO before, you know how delicate the initial pricing is. If it’s too high, the stock doesn’t get […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kim Harris Busdieker, director of customer communications at 84.51°. We live in a world of handmade this and small-batch that. Organic, grass-fed, cage-free candy bars, anyone? It is pretty clear […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Allison Mezzafonte, senior vice president of operations at Bauer Xcel Media. I recently had the uneasy feeling that history was repeating itself. In 2007, publishers lamented the insidious connection between paid and organic search […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Whitney Powell, media director at DWA Media. Viewability is a common problem all advertisers share: If an ad is never seen, it can never drive impact. Viewability should be a no-brainer […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Braley, general manager of advertising platforms at Ooyala. If you’re in the business of selling advertising or otherwise monetizing inventory, you’ve got to follow the money. So it’s hard to argue that the increasingly popular […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vejay G. Lalla, a partner in the advertising, marketing and promotions group at Davis & Gilbert. In 2017, we are seeing an explosion of online marketers engaging in cross-device targeting, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steven Rosenblatt, president at Foursquare. Consolidation: It’s something that no industry is immune to but that many benefit from. For marketers and advertisers still learning how to leverage location intelligence, […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ken Van Every, senior business development manager, publisher relations, DataXu. The ad tech ecosystem is diluted with a massively inflated pool of low-quality impressions from bogus sites with little to no proprietary content or services. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Arthur Hainline, director of analytics at Bidtellect. Real-time bidding’s emergence promised a lot of efficiencies and advancements in digital advertising, one of which was to establish fair prices for advertising […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Phil Schraeder, president and chief operating officer at GumGum. 2016 was expected to be the year of virtual reality (VR) and augmented reality (AR). For the first half of the year, every technology, publishing […]
The internet is ravenous for food content, illustrated by the rise of food bloggers, “hands-and-pans” videos, Tastemade and Extra Crispy, a bespoke food publication from Time Inc. Food52’s strategy isn’t to go broad, as many of its competitors do, but deep. It serves up content for food nerds and obsessives who are hungry for vegan […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. In a recent AdExchanger Talks podcast, Nate Woodman of IPONWEB surfaced the specter of what we might call the brand-gorithm: a proprietary algorithm […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Levin, CEO at Donut Media. Ask a venture capitalist how to build a great technology company and they’ll likely tell you to hire great engineers. Ask them how to […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Bettina Hein, founder and CEO at Pixability. This will be the year the cable TV bundle dies a sudden death. I know, the “TV is dying” cry has echoed time and again. But as […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, CEO at TripleLift. The steady march from desktop to mobile has been an incontrovertible truth over the past several years. While it is obvious that mobile is the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. One thing consistently mentioned at conferences by marketers and agencies is the need for simplicity and standardization – “Just tell us what to […]
Product placements aren’t new, but with the rise of subscription video-on-demand (SVOD) services – and a reduction in cable networks’ commercial loads – branded TV content is primed to take off. That said, it’s hard to credit a sale of a bucket of KFC chicken to Jimmy Kimmel peddling it on his late-night show, so one company […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carla Holtze, CEO and co-founder at Parrable. I spent some time over the holidays with an old friend who used to work in the music business back the 1970s and […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO and co-founder at STAQ. Advertisers have amassed huge first-party audiences in their data management platforms (DMP) and through third-party data partners integrated with their media-buying technologies. This has allowed advertisers to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Davidson, US lead at DBi Consulting. Marketing orchestration is a strategy or platform that enables marketers to control consumer touch points across paid and owned channels. As I wrote […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Randy Cooke, vice president of programmatic TV at SpotX. Disruption is a norm of the modern world, a predicate of evolution that exists within every industry. Just a century ago, Henry Ford quipped that if […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Arther Wu, senior director of monetization and business operations at Cheetah Mobile. Napoleon Bonaparte once wrote: “War is 90% information.” When it comes to business competition, the figure might be […]
At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry’s understanding of “premium” content.
Recorded live in Las Vegas at Prog AI, the AdExchanger team tackles a tricky question: As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?
Two decades after the first RTB auction, programmatic is more complex than ever – and that’s before you even consider generative AI.
Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend.
Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.
Upfront week is officially over. In case you missed any of the dog-and-pony shows — including Chappell Roan belting out “Pink Pony Club” during YouTube’s Broadcast — don’t worry; we’ve got you covered.
