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»Sky

Comic: "All right folks, it's safe!"
Demonetizing The Disinformation Merchants; NBCU Does Identity Deal With Dentsu

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Defunding Disinfo Is defunding disinformation the open web’s biggest challenge? The ad tech consultancy/watchdog Check My Ads made that case at SXSW last week, Fast Company reports. According to the group’s founders, the disinformation crisis is solvable but will require ad exchanges to… Continue reading »
by AdExchanger // March 21st, 2022 //
»
BuzzFeed In The Hot Seat; Comcast And ViacomCBS Launch New Streaming Service

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BuzzKill As he prepares to take his company public via SPAC, BuzzFeed CEO Jonah Peretti has made concessions to irate shareholder NBCUniversal that could put him in the hot seat, according to The Wall Street Journal. To summarize: NBCU stands to lose money in… Continue reading »
by AdExchanger // August 19th, 2021 //
»
ViacomCBS Plots Streaming Expansion With Sky Deal In Europe

The arms race to acquire subscribers for streaming services is well underway. ViacomCBS’s total streaming subscribers jumped 6.5 million, for a total of 42 million subscribers across Pluto TV, Showtime OTT, BET Plus and Paramount Plus, which launched an ad-supported version in June. ViacomCBS has a goal of reaching 65 million to 75 million global… Continue reading »
by Tony Rifilato // August 5th, 2021 //
»
Peacock Hits 54 Million Subscribers With Help From The Olympics

Comcast-owned NBCUniversal’s ad-supported streaming service Peacock hit 54 million subscribers and more than 20 million monthly active users in the second quarter of 2021. During the company’s Q2 earnings call Thursday, Comcast CEO Brian Roberts said the number of subscribers grew 50% over 90 days, driven in large part by the Olympics, the release of… Continue reading »
by Tony Rifilato // July 29th, 2021 //
»
Tech Giants Lobby EU Lawmakers; The NFL Readies Makegoods As Ratings Drop

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reining In Big Tech Amazon, Apple, Facebook and Google continue to be in the antitrust crosshairs of regulators at home and abroad. According to Business Insider, European legislators were set to unveil a raft of new policy proposals Tuesday designed to curb the influence… Continue reading »
by AdExchanger // December 15th, 2020 //
»
Peacock
NBCU And Sky Fight Through Sports Meltdown And Falling Ratings

While the coronavirus pandemic hit all of Comcast’s businesses in Q1, its impact on ad revenue differs across NBCU, Sky and its Xfinity cable unit, the company revealed Thursday. And as with every other company in the world, Comcast expects to experience much more severe effects in the next quarter. Higher prices stems NBCU’s losses… Continue reading »
by Ryan Joe // April 30th, 2020 //
»
NBCU Quietly Sold Snapchat Stake; Twitter CEO Dorsey Evades Ouster Attempt By Activist Investor

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gone In A Snap NBCUniversal quietly sold its $500 million stake in Snapchat stock late last year to rebalance its portfolio toward streaming media. The broadcaster invested in Snapchat during its IPO three years ago to expand the network’s digital presence. Since then, NBCU… Continue reading »
by AdExchanger // March 10th, 2020 //
»
NBCU Wants To Learn From Sky: The US Is Behind On Addressable TV

NBC Universal and Sky, both owned by Comcast, announced this week that they’re combining inventory and targeting tools. The hope is to help global advertisers expand their reach to international markets across TV and digital. Audience Studio, NBCU’s data-driven media offering, is merging with Sky’s ad tech offering, AdSmart. The combined entity will be called… Continue reading »
by Allison Schiff // March 20th, 2019 //
»
FTC Looks To Change; MDC Explores A Sale

Cold Shower For Market Power Big tech, are your ears burning? On Friday, the Federal Trade Commission held the second in an ongoing series of hearings digging into competition and consumer protection issues. The FTC is trying to update its enforcement and policy agenda in the face of fast-paced technological change. “Technology is no longer… Continue reading »
by AdExchanger // September 24th, 2018 //
»
With Fox Deal, Disney Gains Controlling Stake In Hulu

After weeks of buildup, Disney has finally pulled the trigger and will acquire several major assets from 21st Century Fox in a $52.4 billion all stock deal, announced Thursday. Those assets include 20th Century Fox’s film and TV studios, cable networks like FX and National Geographic, stake in foreign networks Star India and UK-based pay… Continue reading »
by Kelly Liyakasa // December 14th, 2017 //
»
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