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»sports advertising

Tech Giants Lobby EU Lawmakers; The NFL Readies Makegoods As Ratings Drop

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reining In Big Tech Amazon, Apple, Facebook and Google continue to be in the antitrust crosshairs of regulators at home and abroad. According to Business Insider, European legislators were set to unveil a raft of new policy proposals Tuesday designed to curb the influence… Continue reading »

by AdExchanger // December 15th, 2020 //
»
Upstart Sports Pubs Are Getting Buy-In From Brands And Broadcasters

During Bleacher Report’s flashy NewFront late last week, CEO Dave Finocchio made the following pitch to advertisers: “Use us to maintain your relevancy all year long.” Millennials, he added, aren’t watching three- to four-hour live sports broadcasts anymore and big tentpole commercials alone won’t cut it. Whereas previous generations got their news and information from… Continue reading »

by Kelly Liyakasa // May 11th, 2017 //
»
Mixed Martial Arts Marketer Uses Data To Beef Up Its Marketing Mix

If James Byrne, CMO of mixed martial arts fight promoter Alliance MMA, wants to see whether a campaign is working, all he has to do is walk through the front door of the sporting arena. “When you’re talking about something like consumer packaged goods, the end consumer of a can of Pringles or a box… Continue reading »

by Allison Schiff // February 2nd, 2017 //
»
Nielsen Acquires Repucom As It Pursues Surging Sports Marketing Budgets

Nielsen is looking to score more sports marketing dollars with its acquisition of Repucom, a sports research firm founded in Australia and now based out of the US. Nielsen, which closed the deal on Tuesday, did not disclose the price tag, though German sports industry trade pub Sponsors reported it to be more than $100… Continue reading »

by James Hercher // June 22nd, 2016 //
»
Digital Audiences Become The MVP Of TV Sports Sponsorships

With the NCAA men’s basketball tournament well underway, digital publishers and broadcasters are clamoring to package “cross-platform” sponsorship deals for big advertisers. The economic implications of sports sponsorships are massive. In the US, global sponsorship revenue reached an estimated $45 billion in 2015, according to PricewaterhouseCoopers. That may ebb and flow if the calendar year… Continue reading »

by Kelly Liyakasa // March 31st, 2016 //
»
 

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