Home Ad Exchange News FTC Looks To Change; MDC Explores A Sale

FTC Looks To Change; MDC Explores A Sale

SHARE:

Cold Shower For Market Power

Big tech, are your ears burning? On Friday, the Federal Trade Commission held the second in an ongoing series of hearings digging into competition and consumer protection issues. The FTC is trying to update its enforcement and policy agenda in the face of fast-paced technological change. “Technology is no longer simply an industry, it is part of every industry,” said newly appointed FTC Commissioner Rebecca Slaughter, who kicked off the day’s discussions. (Read Slaughter’s full remarks here.) The current state of US antitrust law was the main topic of the day. “As consumers become data commodities themselves, the nature of competition has been evolving as well,” Slaughter said. And that means existing regulations probably need a serious refresh. “It’s evident that current antitrust and competition laws as they have been interpreted are not up to the task of ensuring a competitive marketplace,” said Joseph Stiglitz, a Nobel Prize-winning economist and Columbia University professor.

MDC Ya Later

MDC Partners is exploring a sale for the second time in two years, after CEO Scott Kauffman stepped down earlier this month amid investor concern about poor financial performance. The group has hired boutique investment bank LionTree to find a potential buyer, The Wall Street Journal reports. MDC has struggled in recent years as client cutbacks hit its bottom line and the company loaded up its balance sheet on debt. The group brought in just $1 million in net income last quarter, down from $8 million a year ago, and its stock value has dropped 60% in the past year. More.  

 

Broadcast Bedfellows

Comcast spent about $39 billion to beat out 21st Century Fox in an auction to buy a majority stake in the British pay-TV company Sky. Comcast paid a steep premium – 10% higher than Disney’s top bid and almost 40% higher than its offer in February – but it gains important strategic ground. When Disney agreed to buy 21st Century Fox in December, it took over its minority stakes in Sky and in Hulu, where it now has a two-thirds majority to Comcast’s third. Now Disney has to follow Comcast’s lead on Sky, after expecting to take complete ownership of the European cable company when it acquired 21st Century Fox. More.

But Wait, There’s More!

Must Read

Meet Starling, The Startup That Says It’s More Than Just Another CTV SSP

Starling recently launched as a connected TV SSP and wants to capitalize on the opportunity to address a major pain point facing CTV marketers: the lack of show-level data.

AdExchanger's Big Story podcast with journalistic insights on advertising, marketing and ad tech

The Apple Bites Back

Apple has a new block list for data brokers and ad tech vendors that do cross-site user tracking – which could expand to include a much broader slate of ad tech and martech vendors across the entire ecosystem. Plus: a few thoughts on Advertising Week New York.

How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout

Against the backdrop of Advertising Week New York this week, the programmatic ecosystem has been buzzing madly like the inhabitants of an overturned beehive after the release of Apple’s iOS 27.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

How Does Agentic Buying Work In CTV?

Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.

Patrick Dolan, Chief Operating Officer, OAAA

How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution

OAAA COO Patrick Dolan explains how the organization is changing to guide the out-of-home channel through programmatic’s agentic era.

PubX Raises $5 Million And Buys Digital Governance Startup Compliant

PubX has acquired media-quality startup Compliant and raised a $5 million Series A as it expands its agentic ad-buying platform into the US.