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»mdc

Another Agency Reorg: MDC Media Partners Centralizes Its Programmatic, Search And Social Talent

MDC Partners is the latest holding company to place its programmatic, search and social talent into a team that spans across its media network, MDC Media Partners. The group, which doesn’t have a name, was announced internally on Thursday and contains roughly 100 experts across biddable media and digital planning from agencies Assembly, Unique Influence... Continue reading »
by Alison Weissbrot // November 14th, 2019 //
»
FTC Looks To Change; MDC Explores A Sale

Cold Shower For Market Power Big tech, are your ears burning? On Friday, the Federal Trade Commission held the second in an ongoing series of hearings digging into competition and consumer protection issues. The FTC is trying to update its enforcement and policy agenda in the face of fast-paced technological change. “Technology is no longer... Continue reading »
by AdExchanger // September 24th, 2018 //
»
Podcast: Don't Call MDC Partners A Holding Company

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. "I don't even use the term 'holding company,’" MDC Partners CEO Scott Kauffman says in the latest episode of AdExchanger Talks. "We don't even think of ourselves as a parent company." What, then? Kauffman says MDC's investment philosophy is about "partnership" rather than "ownership." The... Continue reading »
by Zach Rodgers // July 21st, 2017 //
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