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»Smart AdServer

The Impression Token: A Cure For Ad Fraud?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Romain Job, US general manager at Smart AdServer.  Every day brings new stories of ad fraud. In a market that is increasingly programmatic, it has become very easy and profitable to build machines to... Continue reading »
by AdExchanger // April 21st, 2017 //
»
Rue Du Commerce Lets Direct And Programmatic Compete

If publishers allow programmatic to compete with direct-sold impressions within their ad server, they needn’t bother with header bidding. French ecommerce site Rue du Commerce saw a sizable boost in yield when it did just that. It belongs to a family of ecommerce sites, Régie E-Commerce (REC), which together attract 14 million uniques a month.... Continue reading »
by Sarah Sluis // June 29th, 2016 //
»
What Can American Publishers Learn From Europe?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Romain Job, US general manager at Smart AdServer.  Many digital publishers in Europe are thriving in an advertising market very different from that in the US. Those distinctions offer important insights for US publishers,... Continue reading »
by AdExchanger // May 27th, 2015 //
»
The EU Commission Takes A Shot At Google, Google Fires Back

The European Commission hit Google with a Statement of Objections on Wednesday, claiming the tech giant prioritizes its shopping comparison service in search results, featuring Google Shopping results more prominently on screens, thereby abusing its dominance. The Commission claims this policy artificially diverts traffic, hinders market competition and violates EU antitrust rules, which ultimately harms... Continue reading »
by Liz Rowley // April 15th, 2015 //
»
Smart AdServer Goes Independent Via Private Equity Firm

Paris-based direct and programmatic ad platform Smart AdServer will break away from its parent company, the Internet portal AuFeminin, through a buyout by private equity firm Cathay Capital for $42.1 million, the companies said Thursday. “Smart AdServer is entering a new phase and the market is evolving very fast,” said Smart AdServer US General Manager... Continue reading »
by Liz Rowley // February 20th, 2015 //
»

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