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»SintecMedia

With Browsers Playing God, Publishers Must Find A New Religion

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of monetization at SintecMedia. Apple and Google have both made changes to their browsers recently, and at a recent panel I attended, publishers reported decreased revenues as a result. In... Continue reading »
by AdExchanger // November 8th, 2017 //
»
Lorne Brown, New CEO Of Sintec Media, Eyes TV's Future

Lorne Brown, former CEO of Operative and president of SintecMedia, will ascend to the CEO position at Sintec Media. Outgoing CEO Amotz Yarden will assume a seat on the board. As CEO, Brown plans to continue executing the vision he and Yarden laid out last November when SintecMedia acquired Operative for $200 million, about six... Continue reading »
by Sarah Sluis // August 7th, 2017 //
»
Publishers Can Seize a Rare Opportunity As Google And Facebook Vie for Programmatic Power

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of monetization at SintecMedia. Facebook’s recent announcement that it will bring demand from its Audience Network to header bidding through partners like Amazon and Sonobi has been touted as good... Continue reading »
by AdExchanger // April 12th, 2017 //
»
SintecMedia Buys Operative For $200 Million In Push Toward TV-Digital Convergence

SintecMedia will acquire Operative for nearly $200 million in a move that will give media companies with linear TV and digital businesses one software system to manage proposals, trafficking and billing. “We are future-proofing [media companies’] businesses by helping them create a single stack for linear and digital,” said Operative CEO Lorne Brown, who will... Continue reading »
by Sarah Sluis // November 29th, 2016 //
»

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