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»YellowHammer Media Group

Closer Partner Relationships Can Reduce Video Ad-Classification Fraud

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Sam Appelbaum, general manager at Yellowhammer Media Group. EMarketer predicts that nearly three quarters of all display advertising will be transacted programmatically this year. Programmatic video isn’t far behind, but the premium in price... Continue reading »
by AdExchanger // January 11th, 2018 //
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Video Increases The Importance Of Agency Transparency

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Joe Hirsch, CEO and co-founder at Yellowhammer Media Group. Brands are probably not surprised by the recent ANA report documenting the common agency practice of favoring their own in-house creative production firms over third... Continue reading »
by AdExchanger // September 11th, 2017 //
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For Publishers, Anti-Fraud Measures Are The Best Defense Against Walled Gardens

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Joe Hirsch, CEO at YellowHammer Media Group. The IAB Labs’ “ads.txt” initiative is one of several recently proposed solutions to minimize digital advertising fraud. Participating sellers, including supply-side platforms and publishers, would place a... Continue reading »
by AdExchanger // June 23rd, 2017 //
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Most Publishers Need To Rethink Their Video Advertising Strategies

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Joe Hirsch, CEO at YellowHammer Media Group. Video advertising is not the same for all publishers. The lucky few large premium publishers that rely on a direct sales force to sell advertising have completely... Continue reading »
by AdExchanger // April 10th, 2017 //
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Advertisers, Ditch The Duct Tape And Focus On Quality

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Hirsch, CEO at YellowHammer Media Group. When a dam is breaking, you don’t just slap some duct tape on it to keep it together. It takes quality engineering to... Continue reading »
by AdExchanger // January 23rd, 2017 //
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