“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Terence Kawaja, founder and CEO at Luma Partners. Following the acquisitions of Rocket Fuel, MaxPoint Interactive and YuMe and the divestiture of Tremor Video’s demand-side business, there will be no […]
Atlantic Media-owned Quartz is unapologetic about the absence of pre-roll on its properties. “It’s the reason we don’t support standard ads and why we have control over what runs onsite,” said Joy Robins, SVP of global revenue and strategy for Quartz. “It’s also another reason why we made a conscious decision not to run pre-roll […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. The buzz in programmatic media these days is about “exciting” topics like supply-path optimization, first-price auctions, video header bidding and blockchain. One theme that could use more analysis is Ads.txt. Ads.txt […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Van Fleet, managing partner at Van Fleet Capital Strategies. The crowded nature of the ad tech landscape is well known but what gets less attention is the fundamental question […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Salah Shami, senior director of product at Bidtellect. It’s not news that leaders in the digital advertising industry have expressed concern over the prevalent challenges with fraud, brand safety and […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by John Roland, CEO at Extreme Reach. Fox Sports recently introduced six-second TV ad spots during live sporting events with plans to sell them throughout the NFL season. While TV has long been dominated by […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. As innovative as the invention of the automobile was on its own, cars didn’t become commonplace until the assembly line and nationwide […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tobin Ireland, co-founder and CEO at Smartpipe. When it comes to adding agencies to their portfolios, the major media groups are certainly not afraid to spend big. There were 398 […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Mark Grether, CEO at Sizmek. We’ve all heard the saying, “Every company is becoming a tech company,” but it seems we’re moving past that notion, with every company now becoming a media company. It’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Peterson, managing partner at R2C Group. We marketers love to imagine our customers. We want to see them, understand them and get inside their heads. We make PowerPoint slides […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ed Shannon, chief revenue officer at SpringServe. The “I won the lottery” element of display header bidding is not the same with video. As others have noted, there is no actual header in video, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. While WPP’s Martin Sorrell has sounded the alarm, the rest of the industry is just catching on: Amazon is racing ahead to own […]
As print publishers figure out how to remake themselves for digital, Time Out has come up with an unusual solution: Borrow the revenue model – and former CMO and president – of TripAdvisor. Time Out once recommended events, hotels and restaurants to readers, but it no longer stops there. Now the publisher allows readers to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Leslie Wood, chief research officer at Nielsen Catalina Solutions. Say the phrase “data modeling” in a room full of ad folks and watch them quickly become preoccupied with answering urgent […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brent Gaskamp, senior vice president of North American development at Videology. My overexposure to industry events has led me to really examine what’s being represented in our marketplace by different constituents versus the reality […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hannu Verkasalo, founder and CEO at Verto Analytics. As tech behemoths dominate search, enterprise services, social networking and mobile, Facebook and Google run a duopoly with no signs of stopping. […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chip Schenck, vice president of data and programmatic solutions at Meredith Corp. As marketers and publishers push to leverage first-party data sets to inform target audiences and campaigns, a new normal is emerging: blended […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Spaeth, partner at Sequent Partners. I’ve heard anecdotally that somewhere between 50% and 70% of digital advertising spend is wasted, completely ineffectual. Fraudulent impressions could account for 30% to […]
For Gabrielle Rossetti, leading innovation and strategy for Havas sometimes means acting as a scout on behalf of brand clients. Even if a tool doesn’t fit into a client’s tactical tool kit, Rossetti’s team can help them build a blueprint for the future. “It’s about helping them understand where they can innovate and the technologies […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matthew Smith, managing director at IDG Connect International. Got data? It’s time to pay closer attention to General Data Protection Regulation (GDPR) because it’s almost certainly going to affect your business and how you […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Elmar Mamedov, vice president of engineering and analytics at Thinknear. With the walled gardens of Google and Facebook attracting up to 85% of the new advertising dollars entering the digital space, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alexandre Cotarmanac’h, senior director of publisher products at Criteo. There is a fundamental dynamic in any price negotiation: Both parties are trying to find out each other’s bottom line. This haggling […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tyler Pietz, principal at Two Rock Consulting. Last month, Nielsen painted a rather alarming picture for cable networks. Despite an increase in the total number of TV homes (+1%), traditional cable subscriptions have continued […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Zero-based budgeting is the new buzzword in our industry. It even comes with a snazzy acronym: ZBB. Last month, Verizon said that it […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Zane McIntyre, co-founder and CEO at Commission Factory. Advertisers know that measuring success based on reach doesn’t lead to conversions. Yet impressions, clicks, social shares, quality scores and time on […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jana Meron, vice president of programmatic and data strategy at Business Insider. Jana will present “Insider View From The Publisher” at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference Oct. 25-26. Ad fraud is a much-discussed headache for […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. Facebook and TV are two similar customer acquisition channels in advertising, despite one being “online” and the other being “offline.” Both platforms allow advertisers to target certain demographics […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Downie, senior vice president and general manager of data solutions at Lotame. Marketers can have all the data they could ever want, but if that data is of low […]
Programmatic is suffering from a crisis in confidence from marketers. And that crisis affects premium publishers like CBS Interactive. But there are solutions on the horizon, according to Jason White, SVP and GM of global programmatic revenue at CBS Interactive. Header bidding, for example, will boost transparency in the marketplace and even the playing field […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor at Melbourne Business School. Programmatic has for years faced a lot of heat for its lack of transparency and measurement, brand-safety and fraud issues. Over the […]
It’s long felt like a foregone conclusion that Roku would eventually get gobbled up by a much bigger fish. Now, the day has finally arrived.
To close the gap between digital audio ad spend and audience engagement, audio platforms want to get more deeply embedded in omnichannel campaign planning tools.
How can companies put ads in new places without hurting the user experience? Smart TV makers, like Samsung, are adding programmatic ads to the home screen, and Roblox will now show ads to users under 13. We examine the trade-offs as platforms expand their ad footprint.
Innovid’s latest offering serves as the “brain” behind a company’s orchestration layer. Optimum says it reduces manual work and cuts down on execution time.
Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.
Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they’re testing on large-language models like OpenAI’s ChatGPT.
