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»Leslie Wood

Audience Segment Quality: Mostly Real Or Mostly Modeled? Does It Matter?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Leslie Wood, chief research officer at Nielsen Catalina Solutions. Say the phrase “data modeling” in a room full of ad folks and watch them quickly become preoccupied with answering urgent... Continue reading »
by AdExchanger // October 17th, 2017 //
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