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»Nielsen Catalina Solutions

Nielsen Catalina Adds Cross-Screen TV And Video Measurement To Its Toolkit

Ad campaigns unfurl across screens, and that’s the way they should be measured. Nielsen Catalina Solutions (NCS) released a cross-screen measurement tool on Wednesday that links incremental offline sales for an ad campaign to total views across channels, including linear TV, mobile and desktop video, over-the-top (OTT) and connected TV. NCS, which provides purchase-based targeting... Continue reading »
by Allison Schiff // June 20th, 2018 //
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Audience Segment Quality: Mostly Real Or Mostly Modeled? Does It Matter?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Leslie Wood, chief research officer at Nielsen Catalina Solutions. Say the phrase “data modeling” in a room full of ad folks and watch them quickly become preoccupied with answering urgent... Continue reading »
by AdExchanger // October 17th, 2017 //
»
We Need To Break A Few Bad Habits To Advance OTT Advertising

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ed Kim, vice president of product and strategy at Nielsen Catalina Solutions. The silos are coming down between digital, mobile and TV, in all its different formats. Although the industry continues to splinter, the... Continue reading »
by AdExchanger // May 4th, 2017 //
»
Nielsen Catalina And Facebook Are Out To Prove Digital And TV Work Better Together

Nielsen Catalina Solutions is teaming up with Facebook on a cross-media measurement product that aims to analyze how the combination of digital and TV drive incremental sales lift for CPG advertisers. “The biggest ask from all advertisers has been to help them with comparability,” said Fred Leach, director of marketing science at Facebook, Nielsen Catalina’s... Continue reading »
by Allison Schiff // March 21st, 2017 //
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Video Buyers Blur The Lines Between Brand And Performance

The Williams-Sonoma home decor brand West Elm is piloting a new retargeting model that personalizes video ads to its known customers. “Traditionally, we haven’t done any TV advertising, which involves a lot of fuzzy math, at all,” said Luke Chatelaine, VP of innovation for West Elm, at Beet.tv and Eyeview’s TV leadership summit on Thursday. “We... Continue reading »
by Kelly Liyakasa // March 10th, 2017 //
»
With Ad Tech, Nielsen Catalina Solutions Sheds Its One-Trick-Pony Reputation

Nielsen Catalina Solutions’ (NCS) original value prop focused on connecting media consumption with in-store sales for CPG brands. But in the past two years, NCS has moved beyond attribution and into building programmatic audience segments. Programmatic targeting is already almost 25% of NCS’ business, with a revenue goal this year between $20 million and $25... Continue reading »
by James Hercher // February 22nd, 2017 //
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