• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O New York
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
    • Other Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»CBS programmatic

To Fight The Duopoly, CBS Interactive’s Programmatic Head Urges Publishers To Band Together

Programmatic is suffering from a crisis in confidence from marketers. And that crisis affects premium publishers like CBS Interactive. But there are solutions on the horizon, according to Jason White, SVP and GM of global programmatic revenue at CBS Interactive. Header bidding, for example, will boost transparency in the marketplace and even the playing field… Continue reading »
by Sarah Sluis // October 4th, 2017 //
»
 

Popular Today

  • attribution
    Losing Faith In Walled Gardens, Brands Test New Analytics
  • Digital TV and Video
    Why ACR Data Could Be A Smart TV Move
  • Mobile
    Unity Rejects AppLovin’s Bid And Sticks With IronSource
  • Data
    Google Is Creating A Panel To Feed Its Conversion Models
  • Platforms
    Waze On Why Location-Based Ads Don’t Have To Be Creepy

AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved