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»Smartpipe

We Need Data Ethics, Not Just Laws

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chad Wollen, chief marketing officer at Smartpipe. With consumer trust in brands at such a low point it is worth reflecting on a home truth: Companies neglected to put the… Continue reading »
by AdExchanger // July 18th, 2018 //
»
The GDPR Butterfly Effect: What Comes After The Agency M&A Spree?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tobin Ireland, co-founder and CEO at Smartpipe. When it comes to adding agencies to their portfolios, the major media groups are certainly not afraid to spend big. There were 398… Continue reading »
by AdExchanger // October 20th, 2017 //
»
 

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