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»Jason White

LiveRamp Brings In Former ViacomCBS Exec Jason White To Court Publishers

One of LiveRamp’s top priorities is to get publishers to adopt LiveRamp Authenticated Traffic Solutions (ATS) – an email-based identity solution designed to be used in place of third-party cookies. So it brought in former ViacomCBS GM of programmatic Jason White to lead them toward the promised land of authentication, the company said Thursday. White... Continue reading »
by Sarah Sluis // April 16th, 2020 //
»
Our Global Identity Crisis And Revolution: Keeping The Momentum Going

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jason White, global publisher and tech strategy at Prohaska Consulting. Before I get to anything related to our industry, I hope that you and your families are safe and healthy, as we get through... Continue reading »
by AdExchanger // March 20th, 2020 //
»
To Fight The Duopoly, CBS Interactive’s Programmatic Head Urges Publishers To Band Together

Programmatic is suffering from a crisis in confidence from marketers. And that crisis affects premium publishers like CBS Interactive. But there are solutions on the horizon, according to Jason White, SVP and GM of global programmatic revenue at CBS Interactive. Header bidding, for example, will boost transparency in the marketplace and even the playing field... Continue reading »
by Sarah Sluis // October 4th, 2017 //
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