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»Gracenote

Metadata Will Supercharge Video, But It’s Still Early Days

With the explosion of cross-screen TV, publishers and advertisers are clamoring for better discovery, personalization and cataloging of video content, and metadata is answering that call. Metadata, put simply, adds more context to data. Metadata in video can range from the contents of that video (e.g., colors, products, characters) to the way it’s classified (e.g.,… Continue reading »

by Kelly Liyakasa // December 28th, 2017 //
»
Havas’ Innovation SVP: Advanced TV Buyers Needs Reach, But Not At Data’s Expense

For Gabrielle Rossetti, leading innovation and strategy for Havas sometimes means acting as a scout on behalf of brand clients. Even if a tool doesn’t fit into a client’s tactical tool kit, Rossetti’s team can help them build a blueprint for the future. “It’s about helping them understand where they can innovate and the technologies… Continue reading »

by Kelly Liyakasa // October 12th, 2017 //
»
Gracenote Unifies A Database To Help Media Companies Harness The Power Of Metadata

Gracenote on Thursday rolled out its first update under new owner Nielsen, which bought it for $560 million in December. The offering is an entertainment database that combines its video, music and sports metadata offerings. The company is betting metadata will play a larger part in media monetization. Gracenote tags the programming content it tracks… Continue reading »

by Kelly Liyakasa // February 23rd, 2017 //
»
New In Addressable TV: Samsung’s Slow Push Into Advertising And The Cry For More Automation

CES has always been about TV, and 2017 was no exception. Displays got a whole lot sharper and devices got a whole lot thinner. But the TV advancements most relevant to marketers and advertisers revolve not around the hardware but the software, which enables addressable ads and better measurement. To be fair, CES isn’t exactly… Continue reading »

by Ryan Joe // January 10th, 2017 //
»
Nielsen Ups The Ante On TV And Audio Data With $560M Bid For Gracenote

Nielsen intends to acquire Gracenote, a Tribune-owned company specializing in audio and video content recognition technology, for $560 million, the company confirmed on Tuesday. Gracenote will operate under Nielsen’s “Watch” business – the side of the house that measures audiences – and the acquisition is expected to close Q1 2017. If it goes through, Nielsen will… Continue reading »

by Kelly Liyakasa // December 20th, 2016 //
»
 

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