Why Major UK Publishers Are Finally Joining Forces To Curate Ad Inventory
Atria’s collective approach is a response to growing monetization challenges and the need to protect the value of human journalism in the AI era.
Atria’s collective approach is a response to growing monetization challenges and the need to protect the value of human journalism in the AI era.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Crab Apples Apple News Plus, the $10 per-month news bundle Apple launched in March, is headed back to the drawing board after a rough debut. Revenue from the service is split 50/50, with half going to Apple and publishers splitting the other half based […]
As print publishers figure out how to remake themselves for digital, Time Out has come up with an unusual solution: Borrow the revenue model – and former CMO and president – of TripAdvisor. Time Out once recommended events, hotels and restaurants to readers, but it no longer stops there. Now the publisher allows readers to […]