A few years ago, video multichannel networks (MCNs) had the luxury of choice: get access to a large, scaled audience via YouTube or go with a handful of new video upstarts wooing content creators with pricier payouts. But the digital video landscape has dramatically shifted since, as digital publishers and broadcast nets alike increasingly distribute […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dean Vegliante, president at Netmining. With smartphones “positioned to become the default device for internet access” for many Americans, according to eMarketer, marketers know that they must have a mobile component. But […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Khatib, co-founder and CEO at Granite Media. Something important just happened in the header bidding world that you may have missed. AppNexus and Rubicon recently announced the formation of Prebid.org, an independent organization […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Walt Horstman, senior vice president and general manager of analytics and advertising at TiVo. The Telecom Act of 1996 deregulated the telecommunications industry and inspired new companies to enter the market and compete with […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. The telcos are uniquely equipped for the battle of the people-based marketing crown. They have the best mobile data, which is crucial for […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, co-founder and chief product officer at STAQ. Facebook recently announced a change in its video-sharing metrics that favors the original creator over distributors or “reshare” pages. Facebook is finally working to help media companies […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Marosi, director, client advisory, at 84.51°. Why is it that many analysts – who have so much data, yet so little time – turn up their noses at reporting […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Daniel Gulick, insights engineer at TVSquared. The 1979 hit song “Video Killed the Radio Star” focused on the passing of time, when “stars” created through radio programming were replaced by a new era of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. In February 2013, I developed a simple data framework to demystify the data landscape and explain why technology and media companies were building […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. As marketers and agencies become more selective about inventory and demanding of transparency, publishers need to respond in a way that makes sense not just […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. We’ve looked at marketing clouds from both sides now, up and down – and still, somehow, it’s their illusions that we recall. Do […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sebastiaan Moesman, CEO at Improve Digital. A lot has happened in the last year, and the programmatic industry is at a turning point: It must educate, control, check and adapt, […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Anne Schelle, managing director of the Pearl TV business alliance. As media systems continue to evolve, over-the-air TV broadcasters have been planning an enhancement to digital TV that will greatly improve visibility for advertisers. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. Apple’s soon-to-be released iOS 11 is generating some fairly significant anxiety in ad tech circles due to how Apple’s Safari browser will treat […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pete Kluge, group manager, product marketing, at Adobe Advertising Cloud. Digital marketers live in a bubble. All too often, we fixate on the newest shiny toy or fall down the […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Casie Attardi Jordan, director of professional services at MoPub, a Twitter company. Casie will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 25-26. While adoption of header bidding has gained traction on desktop, the static […]
With addressable TV predicted to grow 65.8% this year to reach $1.26 billion in ad spend, local TV providers will be among the channel’s biggest beneficiaries. For instance, Videa, Cox Media Group’s TV ad platform, expects its 190 local addressable TV station partners to more than double within the next six months. On the flip […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Drew Bradstock, senior vice president of product at Index Exchange. People-based marketing, in which publisher and advertiser first-party data is employed to target users across devices, is hotly debated as the new standard for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kim Brown, founder and CEO at Centrally Human. We all know data is an integral ingredient in today’s digital marketing and performance-based world. Yet with so many data options and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. Startup data companies have to make a very important choice: What kind of company will they be? I see four basic types of data companies, […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Joe Hirsch, CEO and co-founder at Yellowhammer Media Group. Brands are probably not surprised by the recent ANA report documenting the common agency practice of favoring their own in-house creative production firms over third […]
The publication that shunned banner ads reversed course last week when BuzzFeed added programmatic ads. The decision came down to two factors: increased advertiser demand for programmatic and a better user experience, said Ken Blom, BuzzFeed’s VP of branded distribution, who leads the 30-person team that will handle the programmatic logistics. “We don’t want to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Roy, founder and chairman at REaD Group. In a little under a year, the EU General Data Protection Regulation (GDPR) will come into force, and for programmatic advertisers, it […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Sarah Wilson, associate media director at DWA Media. TV-connected devices such as Roku, Amazon Fire TV, Apple TV and Google Chromecast are proliferating. Half of US Wi-Fi households now stream over-the-top (OTT) content directly […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Davidson, US lead at DBi Consulting. One of the most important, and often misunderstood, aspects of a data strategy is the approach to personalization. Recently I was asked what […]
When it comes to anything new in the programmatic space, Intermarkets tends to be an early adopter. Header bidding? Check. Server-side header bidding? Check. Programmatic native? Check. Erik Requidan, VP of sales and programmatic strategy at Intermarkets, which represents right-leaning political publishers such as the Drudge Report, aims to balance all that new tech with […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Andrew Broadstone, director of product management at Brightcove. The advent of the VPAID era came with a lot of false hope and promises. VPAID – Video Player-Ad Interface Definition – was supposed to be […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Supply-path optimization (SPO), or, as I like to call it, supply pathing, might not sound like the sexiest topic, but is suddenly the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Erik Matlick, Founder and CEO at Bombora. Prior to the rush to big data, and before mobile and social ate the world, the best practices and tactics that B2B and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marco Kloots, CEO at Platform161. The challenges associated with the upcoming European General Data Protection Regulation (GDPR) are well documented. The opportunities, not so much. The fact is, GDPR is […]
To close the gap between digital audio ad spend and audience engagement, audio platforms want to get more deeply embedded in omnichannel campaign planning tools.
How can companies put ads in new places without hurting the user experience? Smart TV makers, like Samsung, are adding programmatic ads to the home screen, and Roblox will now show ads to users under 13. We examine the trade-offs as platforms expand their ad footprint.
Innovid’s latest offering serves as the “brain” behind a company’s orchestration layer. Optimum says it reduces manual work and cuts down on execution time.
Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.
Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they’re testing on large-language models like OpenAI’s ChatGPT.
In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while wringing more data and AI features into their offerings.
